48 million people can now anticipate and avoid highly congested roads using NAVTEQ Traffic™
Sao Paulo — September 07, 2010 — NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, announced the launch of NAVTEQ Traffic™ in Brazil, delivering comprehensive, real-time traffic information to nearly 48 million people in six major cities, including Sao Paulo, Rio de Janeiro, Belo Horizonte, Salvador, Curitiba and Porto Alegre.
NAVTEQ Traffic is currently available throughout North America and 14 countries in Europe, and its availability in Brazil is part of a significant global expansion effort. NAVTEQ’s Brazilian coverage includes nearly 15,000 kilometers across the six cities, encompassing nearly 48 million people.
NAVTEQ Traffic is a quality-tested, comprehensive solution that links up-to-the minute traffic information to map data and enables wireless transmission directly to in-vehicle navigation systems, personal navigation devices and mobile phones. NAVTEQ Traffic delivers detailed information about current traffic conditions, allowing drivers to make better routing and re-
routing decisions.
To deliver the most comprehensive traffic solution, NAVTEQ has selected best-in-class data sources with years of experience in their local markets. In Brazil, this includes GPS probe data from consumer devices, including Nokia handsets. NAVTEQ’s advanced data aggregation methods, proprietary traffic modeling capabilities and stringent quality verification processes optimizes and blends this data into a high-quality traffic service that is consistent with NAVTEQ’s global traffic offering.
“The launch of NAVTEQ Traffic in Brazil marks an important milestone in our commitment to provide the highest quality traffic solution to our customers and commuters,” said Howard Hayes, senior vice president for NAVTEQ Traffic. “Travelers demand high quality, accurate real-time traffic information, and NAVTEQ’s unique expertise in global traffic processing provides an accurate and seamless traffic solution that will save travelers in Brazil time and supports reduced traveling frustration.”
About NAVTEQ
NAVTEQ is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world. NAVTEQ was founded in 1985 and now supplies comprehensive digital location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company is celebrating its 25th anniversary in 2010, proudly supported by approximately 5,000 employees located in 211 offices in 48 countries.