Adobe Announces Creative Suite 5 Web Premium

Flash and Dreamweaver Integration with Adobe Omniture Solutions

Web Premium CS5 includes new integration with the Omniture SiteCatalyst and Omniture Test&Target services for robust measurement and optimization capabilities from directly within the creative workflow. New SiteCatalyst extensions are available for Flash Professional, enabling users to create, import/export services, and apply and edit trackers without code. The new Test&Target extensions are available for Flash Professional CS5 and Dreamweaver CS5, so users can create personalized and relevant digital marketing campaigns, optimize experiences and offers, as well as track success metrics.

Pricing and Availability

Adobe Creative Suite 5 Web Premium is scheduled to ship within 30 days with availability through Adobe Authorized Resellers, the Adobe Store and Adobe Direct Sales. Estimated street price for Adobe Creative Suite 5 Web Premium is expected to be US$1799. Upgrade pricing and volume licensing are available. Web Premium CS5 integrates with Adobe CS Live services, which are complimentary for a limited time.* For more detailed information about features, OS support, upgrade policies, pricing and international versions, please visit www.adobe.com/go/creativesuiteweb.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, AIR, Creative Suite, Dreamweaver, Fireworks, Flash, Flash Builder, Flash Catalyst, Illustrator, Omniture, Photoshop, SiteCatalyst NetAverages and Test&Target are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. Prices listed are the Adobe direct store prices in the U.S.; reseller prices may vary. Prices do not include tax or shipping and handling.

This press release contains forward looking statements, including those related to Adobe’s future product plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe’s SEC filings. Adobe does not undertake an obligation to update forward looking statements.

*This product may allow you to extend its functionality by accessing certain features that are hosted online, including CS Live online services (“Online Services”), provided you have a high-speed Internet connection. The Online Services, and some features thereof, may not be available in all countries, languages, and/or currencies and may be discontinued in whole or in part without notice. Use of the Online Services is governed by separate terms of use and by the Online Privacy Policy, and access to some services may require user registration. Some Online Services, including services that are initially offered at no charge, may be subject to additional fees and require a separate subscription. For more details and to review the applicable terms of use and Online Privacy Policy, visit www.adobe.com. For more information about CS Live online services, see www.adobe.com/go/cslive.



Contact:

Press/ Analyst Contacts
Adobe Systems Incorporated
Vanessa Rios, 408-536-2421
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or
A&R Edelman
Esther Choi, 650-762-2826
Email Contact



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