With the introduction of more-powerful and inexpensive smartphones, mobile carriers are taking steps toward making location-based services a common mobile application for consumers. What are the implications for marketers?
The Mobile Location-Based Services report analyzes how location-based services are evolving into a standard part of the mobile marketing mix. Marketers have been interested in potential applications of location-based services since they first made their way into the public eye in 1999, but privacy concerns have hovered in the background.
While the mobile industry is working hard to resolve the privacy issues, crafting effective location-based services marketing strategies will be neither simple nor inexpensive. But the payoff for helping consumers accomplish tasks is potentially huge.
eMarketer estimates there will be over 63 million location-based services users worldwide this year, and 486 million in 2012.
Key questions "Mobile Location-Based Services" report answers:
- What are mobile location-based services?
- What is the mobile location-based services penetration rate?
- How big will mobile location-based services revenues grow?
- How can marketers work with mobile location-based services?
- And many others
The Mobile Location-Based Services report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
Key Topics Covered:
The eMarketer View
Location-Based Service Penetration and Revenues
Case Studies
Endnotes
Related Information and Links
Companies Mentioned:
Sources for Report Include:
- ABI Research
- America Online (AOL)
- Associated Press (AP)
- Avenue A | Razorfish
- Berg Insight
- Bernstein Research
- BIPE
- Borrell Associates Inc.
- comScore M:Metrics
- Deloitte Research
- eMarketer
- Experian Consumer Research - Simmons
- Forrester Research
- Frost Sources: Sullivan
- Harrison Group
- Horowitz Associates, Inc.
- Ipsos
- iSuppli Corporation
- JackMyers.com
- Leichtman Research Group, Inc. (LRG)
- MAGNA
- Morgan Stanley
- Nielsen Media Research
- Oppenheimer Sources: Co. Inc.
- Parks Associates
- Polaris Wireless
- Solutions Research Group
- The Nielsen Company
- TNS
- Media Intelligence
- Universal McCann
- Veronis Suhler Stevenson (VSS)
For more information visit http://www.researchandmarkets.com/research/e78597/mobile_locationba.
Contact:
Research and Markets Ltd.
Laura Wood
Senior Manager
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