- Investments in industrial printers are a measure of the digital transformation of vital markets such as large format graphics, textile printing, and packaging. IDC expects that the reduction in these investments in 2020 will ultimately represent a temporary dip in the overall growth trend.
- Despite the pandemic, there were numerous technology advancements introduced to the industrial printer market in 2020 that should fuel investments in industrial printing equipment. In some cases, the pandemic has exposed a demand for faster, more agile, and more sustainable production capabilities that are enabled by industrial printing solutions.
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