About Asian Licensing Association  ( www.ala.org.hk)

The mission of Asian Licensing Association (the Association) is to foster the growth and expansion of the licensing, creative and innovative industries by drawing together the experience and professional knowledge of the industry practitioners. The Association aims to cooperate with the HKSAR Government, the other governments in Asia and other statutory bodies to assist the licensing, creative and innovative companies, thus enhancing the overall business environment and competitiveness of Hong Kong. The Association also aims to provide guidance to the industry practitioners for making win-win decisions which are favorable to both their members and the general public. The goal of the Association is to promote Hong Kong to be the Asian hub for licensing, creativity and innovation.

About Create Hong Kong ( www.createhk.gov.hk)

Create Hong Kong (CreateHK) is a dedicated agency set up by the Government of the Hong Kong Special Administrative Region in June 2009. It is under the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau and dedicated to spearheading the development of creative industries in Hong Kong. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community. CreateHK sponsors the HKLA since 2015 to encourage Hong Kong creative industries to explore business opportunities through licensing. 

Annex 1

"Hong Kong Licensing Awards 2019" Awardees

Best Licensee Award (Note 1)

Best Hong Kong Property Award

Best Promotion Campaign Award (Note 1)

Best Hong Kong Young Property Award

Best Hong Kong New Character Design for Licensing Award

Note 1: No Silver and Bronze Awards for this category

Annex 2

"Asian Licensing Awards 2019" Awardees

Outstanding Licensee Award