OPPO dropped one place to the 5th position as the company shipped 27.4 million smartphones while managing to maintain 12% growth for the full year, amounting to 111.8 million smartphones. Like Xiaomi, OPPO has also managed to move beyond the domestic Chinese market and gain a foothold in other Asian countries like India, Indonesia, and Vietnam. In Indonesia, it launched the new F5 series in 4Q17 and also announced its partnership with AOV, a MOBA game. It ran a "selfie campaign" tour in many big cities in Indonesia to promote the AI feature in its selfie camera. In India, it continued to invest in celebrity endorsements and events. However, it faced a slight decline as it made some changes to its channel strategy by being more selective about its retail partners.
|
Top Five Smartphone Company, Shipments, Market Share, and Year-Over-Year Growth, Q4 2017 Preliminary Data (shipments in millions) |
|||||||||||||||
| 4Q17 | 4Q16 | ||||||||||||||
| Shipment | 4Q17 Market | Shipment | 4Q16 Market | 4Q17/4Q16 | |||||||||||
| Company | Volumes | Share | Volumes | Share | Change | ||||||||||
| 1. Apple | 77.3 | 19.2% | 78.3 | 18.2% | -1.3% | ||||||||||
| 2. Samsung | 74.1 | 18.4% | 77.5 | 18.0% | -4.4% | ||||||||||
| 3. Huawei | 41.0 | 10.2% | 45.4 | 10.5% | -9.7% | ||||||||||
| 4. Xiaomi | 28.1 | 7.0% | 14.3 | 3.3% | 96.9% | ||||||||||
| 5. OPPO | 27.4 | 6.8% | 31.6 | 7.3% | -13.2% | ||||||||||
| Others | 151.3 | 38.6% | 183.7 | 42.7% | -17.6% | ||||||||||
| Total | 403.5 | 100.0% | 430.7 | 100.0% | -6.3% | ||||||||||
| Source: IDC Worldwide Quarterly Mobile Phone Tracker, February 1, 2017 | |||||||||||||||
