The cameras on iPhone X are custom tuned for the ultimate AR experience. Each camera is individually calibrated, with new gyroscopes and accelerometers for accurate motion tracking. The A11 Bionic CPU handles world tracking, scene recognition and the GPU enables incredible graphics at 60fps, while the image signal processor does real-time lighting estimation. With ARKit, iOS developers can take advantage of the TrueDepth camera and the rear cameras to create games and apps offering fantastically immersive and fluid experiences that go far beyond the screen.

The new camera also delivers the highest quality video capture ever in a smartphone, with better video stabilization, 4K video up to 60fps and 1080p slo-mo up to 240fps. The Apple-designed video encoder provides real-time image and motion analysis for optimal quality video.

Portrait mode with Portrait Lighting on both the front and rear cameras brings dramatic studio lighting effects to iPhone and allows customers to capture stunning portraits with a shallow depth-of-field effect in five different lighting styles. ³

With iOS 11, iPhone X supports HEIF and HEVC for up to two times compression and storage for twice the photos and videos.

Animoji Brings Emoji to Life

The TrueDepth camera brings emoji to life in a fun new way with Animoji. Working with A11 Bionic, the TrueDepth camera captures and analyzes over 50 different facial muscle movements, then animates those expressions in a dozen different Animoji, including a panda, unicorn and robot. Available as an iMessage app pre-installed on iPhone X, customers can record and send Animoji messages with their voice that can smile, frown and more.

Introducing A11 Bionic

A11 Bionic, the most powerful and smartest chip ever in a smartphone, features a six-core CPU design with two performance cores that are 25 percent faster and four efficiency cores that are 70 percent faster than the A10 Fusion, offering industry-leading performance and energy efficiency. A new, second-generation performance controller can harness all six cores simultaneously, delivering up to 70 percent greater performance for multi-threaded workloads, giving customers more power while lasting two hours longer than iPhone 7. A11 Bionic also integrates an Apple-designed GPU with a three-core design that delivers up to 30 percent faster graphics performance than the previous generation. All this power enables incredible new machine learning, AR apps and immersive 3D games.

The new A11 Bionic neural engine is a dual-core design and performs up to 600 billion operations per second for real-time processing. A11 Bionic neural engine is designed for specific machine learning algorithms and enables Face ID, Animoji and other features.

Designed for a Wireless Future

The glass back design enables a world-class wireless charging solution. Wireless charging works with the established Qi ecosystem, including two new wireless charging mats from Belkin and mophie, available from  Apple.com and Apple Stores.

Apple gave a sneak peek of AirPower™, an Apple-designed wireless charging accessory coming in 2018, which offers a generous active charging area that will allow iPhone 8, iPhone 8 Plus or iPhone X customers to simultaneously charge up to three devices, including Apple Watch Series 3 and a new optional wireless charging case for AirPods®.

Pricing & Availability

• iPhone X will be available in silver and space gray in 64GB and 256GB models starting at $999 (US) from Apple.com and Apple Stores and is also available through Apple Authorized Resellers and carriers (prices may vary).

• Through Apple’s iPhone Upgrade Program, customers in the US can get iPhone X, with the protection of AppleCare+, choose their carrier (no multiyear service contract required) and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available for iPhone X at Apple.com and Apple Stores in the US with monthly payments starting at $49.91. ⁴

• Customers will be able to order iPhone X beginning Friday, October 27, with availability beginning Friday, November 3, in Andorra, Australia, Austria, Bahrain, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Greenland, Guernsey, Hong Kong, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, the US and US Virgin Islands.

• Apple-designed accessories including leather and silicone cases in a range of colors will be available starting at $35 (US), while a new iPhone X Leather Folio will be available for $99 (US). Lightning® Docks in color-matching metallic finishes will also be available for $49 (US), prices may vary.

• Every customer who buys iPhone X from Apple will be offered free Personal Setup in-store or online to help them customize their iPhone by setting up email, showing them new apps from the App Store® and more. ⁵

• Anyone who wants to start with the basics or go further with iPhone X or iOS 11 can sign up for free Today at Apple sessions at apple.com/today .