Results from GfK’s 2017 purchasing power study on Germany
can be found in the press release from December 6, 2016 at http://www.gfk.com/insights/press-release/pp-germany-2017/

About the study
GfK Purchasing Power is defined as the sum of the net income of the population according to place of residence. These purchasing power figures take into account income related to self- and non-self employment as well as capital gains and government subsidies, such as unemployment assistance, child benefit and pension contributions. Not included in these calculations are expenditures related to living expenses, insurance, rent and associated costs such as utilities (gas and/or electricity), clothing and savings plans. Calculations are carried out on the basis of reported income and earnings, statistics on state taxes and deductions as well as economic forecasts provided by leading economic institutes. 

Additional information
on GfK market data can be found at http://www.gfk.com/products-a-z/regional-market-data/.

Print-quality illustrations can be found here. 

About GfK
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK's long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich 

consumers' experiences and choices.

Additional information can be found at www.gfk.com



Contact:

Christian Reppel
christian.reppel@gfk.com 
T  +49 7251 9295 260
F  +49 7251 9295 290