• Apple Watch is available in two different case sizes, 38mm and 42mm. Apple Watch Series 1 is available in gold, rose gold, silver or space gray aluminum cases paired with a Sport Band and starts at just $269 (US); Apple Watch Series 2 is available in gold, rose gold, silver or space gray aluminum, or silver or space black stainless steel cases paired with a wide variety of bands starting at $369 (US); and the ceramic Apple Watch Edition starts at $1,249 (US) from Apple.com, Apple Stores and select Apple Authorized Resellers and carriers. For local availability, visit locate.apple.com. Apple Watch Nike+ starts at $369 (US).
• New Apple Watch Sport and Classic Buckle bands are available today on Apple.com and will be available later this week at Apple Stores, select Apple Authorized Resellers and carriers in the US and over 35 countries and regions including Australia, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, UAE and the UK. The Sport Band is $49 (US) and the Classic Buckle is $149 (US).
• The new Pride Edition Woven Nylon band is available today on Apple.com and will be available later this week at Apple Stores in the US and over 35 countries and regions including Australia, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Singapore, South Korea, Spain, Sweden, Switzerland, UAE and the UK. The Woven Nylon bands are $49 (US).
• New colors of the Nike Sport Band are available today on Apple.com, Nike.com and at select Nike retail stores, and will be available later this week at Apple Stores, select Apple Authorized Resellers and select speciality stores and department stores in the US and over 35 countries and regions including Australia, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Netherlands, Russia, Singapore, South Korea, Spain, Sweden, Switzerland, UAE and the UK. The Nike Sport Band is $49 (US).
• Customers who buy Apple Watch from Apple will be offered free Personal Setup, in-store or online,* to help set up and personalize their new Apple Watch with calendars, notifications, apps and more.
• Anyone who wants to learn the basics or go further with their new Apple Watch can sign up for free sessions at apple.com/today.
* In most countries.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
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