"Our mission is to bring together all of the constituents involved in filmmaking to research, test, share and collaborate on new technologies and approaches to advance the film industry," said Kenneth S. Williams, executive director and CEO of ETC. "Bluescape will help us further that mission by adding sophisticated collaboration capabilities beneficial to our industry by the visual nature of their technology platform."
Part of the USC School of Cinematic Arts, the ETC@USC is a think tank and research center that brings together senior executives, innovators, thought leaders and catalysts from the media & entertainment, consumer electronics, technology and services industries, along with the academic resources of the University of Southern California, to explore and act upon topics and issues related to the creation, distribution and consumption of entertainment content.
Bluescape's visual collaboration platform has been tested and proven by some of the most demanding, award-winning creative and design teams and is the only platform that enables filmmakers to storyboard, collaborate and evolve hundreds of pre-production movie frames all in one workspace, resulting in better films delivered faster.
"The ETC has a tremendous track record of identifying relevant technology trends in entertainment; they serve a critical role in the industry by working to 'see around the corner' in terms of movie-making innovation," said Bluescape CEO Scott Poulton. "We are excited to contribute to their mission, leveraging our experience in helping movie studios reinvent their pre-production processes, streamline the storyboarding phase and speed their time to quality shooting and production."
About ETC@USC
ETC@USC was founded with the help of George Lucas in 1993 with the goal of bringing technology and entertainment visionaries together to collaborate on the future of entertainment technology. Along with USC's School of Cinematic Arts, our Executive Sponsoring participants are: Iron Mountain Entertainment Services, Lucasfilm Ltd, Nagra | The Kuldeski Group, Paramount Pictures, Sony Pictures Entertainment, Twentieth Century Fox, Universal Pictures, Verizon, The Walt Disney Studios, and Warner Bros. Entertainment.
About Bluescape
Bluescape helps companies create better products faster. Its visual collaboration platform lets design teams see the whole picture as they ideate, design, refine, and develop in the first cloud-native interactive workspace that's ultra-scalable, all-capturing and accessible from any device. Founded in 2012, Bluescape is a wholly owned subsidiary of Haworth. The company is headquartered in San Carlos, California. Visit www.bluescape.com.
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