Telematics revenue for the quarter was 31 million, a 24% increase compared to 25 million in Q1 '14. The recurring subscription revenue for the quarter increased by 32% year on year to 23 million (Q1 '14: 17 million). Our monthly subscription ARPU decreased slightly year on year, owing to the impact of acquisitions, product mix changes, and regional mix changes.
In the quarter, Telematics launched its next generation of WEBFLEET OptiDrive, incorporating predictive real-time driving advice to empower drivers to drive green and safe. OptiDrive 360 uses vehicle data and map data on the road ahead to advise business drivers when to release the gas or shift gear and what their optimum speed should be. This allows professional drivers and businesses management to create a full improvement programme for learning, coaching while driving, post-trip evaluation and in-company comparison.
Hardware and Content & Services revenue split
Content & Services revenue for the quarter was 99 million or 48% of total revenue. This revenue mix is comparable with the same quarter last year.
( in millions) |
Q1 '15 | Q1 '14 | y.o.y. change | ||||||
Hardware revenue | 106.0 | 106.0 | 0.1% | ||||||
Content & Services revenue | 99.3 | 99.4 | -0.2% | ||||||
Total revenue | 205.3 | 205.4 | -0.1% | ||||||
Change percentages are based on non-rounded figures |