CHICAGO — (BUSINESS WIRE) — September 12, 2014 — Vibes, a mobile marketing leader, will hold a webinar to present the five things marketers need to know about Passbook and Apple Pay. The webinar will include guest speakers John Haro, CTO of Vibes, and Julie Novack, executive vice president of mobile solutions for Vibes. Registration is free at www.vibes.com/passbookwebinar.
Right now, marketers can hear John Haro's reaction to Apple's news and what it means to marketers in this YouTube video: https://www.youtube.com/watch?v=7YF2UfL1Bgk.
When: Tuesday, Sept. 23, 1 p.m. CDT / 2 p.m. EDT
Why:
As we learned during Apple’s announcement on September
9, Apple is putting Passbook at the center of its Apple Pay system. This
will make Passbook one of the most frequently used apps on every iPhone
and dramatically increase the need for marketers to make sure their
branded content (offers, coupons, loyalty cards, etc.) is sitting right
there alongside the credit credits in Passbook.
This significant change posed several questions for marketers everywhere. What is the marketing opportunity with Apple Pay and Passbook? What does the convergence of payment and nonpayment features mean for my brand? With the top-tier brands Apple has on board with Apple Pay, Apple Pay is sure to have a significant impact on how we make payments in the future.
In the past year alone, there has been a 1,400 percent increase Passbook Pass installs from across Vibes’ retail clients running Passbook campaigns.
What:
In this webinar, John Haro and Julie Novack of Vibes
will discuss what marketers can take away from how Passbook and Apple
Pay will impact the mobile landscape. Participants will learn the
following from this webinar:
- Five key takeaways for marketers on the new Passbook and Apple Pay
- Best practices in how to run a successful Passbook campaign
Registration: www.vibes.com/passbookwebinar
About Vibes
Founded in 1998, Vibes is a mobile marketing
leader that helps some of the world's biggest brands acquire, engage and
deepen relationships throughout the customer lifecycle. Vibes' Catapult
Mobile Relationship Management (MRM) platform enables marketers to drive
revenue growth and loyalty through text message messaging, push
notifications, mobile wallet marketing leveraging Apple's Passbook and
Google Wallet, post-click engagement, and advanced segmentation,
targeting and personalization. Vibes has delivered more than 4 billion
mobile experiences on behalf of customers that include Sears, Home
Depot, Verizon, Allstate, The Gap, Tribune, Fox and Gannett. The
Common
Short Code Administration (CSCA) recognizes Vibes as one of only six
Tier 1 aggregators with secure, direct connections to all the major
carriers. To learn more about Vibes, visit
www.vibes.com or
connect on
Facebook.com/VibesMedia or
Twitter.com/Vibes.
RELATED LINKS
http://www.vibes.com
Contact:
For Vibes
Carolyn Guss, 818-245-2652
Email Contact
or
Staley
White, 801-461-9769
Email Contact