5.10.1 Fujitsu Partnered with Microsoft for Tablets and Cloud Services
5.10.2 Fujitsu Tablet USPs
5.11 Google
5.11.1 Google and the Android Tablet
5.11.2 Nexus 7 and Amending the Android Tablet Strategy
5.11.3 Android Closing the Tablet Market Share Gap on Apple?
5.11.4 Google to Encourage Android Tablet Price Wars
5.12 Hewlett Packard
5.12.1 Hewlett Packard Tablet Strategy
5.13 Huawei
5.13.1 Huawei Tablet Strategy
5.14 Lenovo
5.14.1 Lenovo Tablet Strategy - Revenues from Services?
5.14.2 Lenovo Tablet Specifications
5.15 LG Electronics
5.15.1 LG Enter Tablet Market with Windows 8 LTE Tablets
5.16 Microsoft
5.16.1 The Surface Tablet Gamble
5.16.2 Potential Barriers to Surface Pro Uptake
5.17 Motorola Mobility
5.17.1 Google to Ape Apple with Motorola Mobility Acquisition?
5.18 Samsung
5.18.1 Global Samsung Tablet Shipment Forecast 2013-2018
5.18.2 Regional Samsung Tablet Shipments 2013-2018
5.19 Sony
5.19.1 Sony to Rival Apple and Samsung in the Tablet Space?
5.20 Toshiba
5.20.1 Toshiba's Tablet Strategy
5.21 Other Tablet Manufactures and Vendors of Note

6. The Tablet Market - Demographics, Usage and Key Trends
6.1 Home Front Dominates Usage Time
6.2 Time of Day Tablet Usage Statistics
6.3 Tablets for Recreational Use Only?
6.4 Tablets for Online Shopping
6.5 Monetising Opportunities
6.6 Creating Tablet-Oriented Interfaces
6.7 Tablets in the Enterprise Space
6.7.1 Ubiquity of Information
6.7.2 Environmental Benefits of the Tablet
6.7.3 Space Occupied by the Enterprise Market
6.7.4 Challenges for Enterprises Embracing Tablet Use
6.8 Consumer Uses for Tablets
6.8.1 Popular Tablet Usage Trends
6.8.2 Significant Time Consumption
6.9 Low-Cost Tablets and Appeal to the Mainstream and Middle-Income

7. Learning from Apple - Strategies for Success in the Tablet Space
7.1 Addressing Early Tablet Failures
7.2 Apple and the iPad Business Model
7.2.1 Apple's Advantages
7.2.2 Apple's Brand Strength and Marketing Appeal
7.2.2.1 Exclusive Interconnectedness
7.2.2.2 Product Support
7.2.2.3 Pricing
7.2.3 Exploiting Wealth, Status, and Image
7.2.4 Apple's Stronghold in Key Markets
7.2.4.1 North America
7.2.4.2 Global Apple Store Presence

8. Operator Strategies - Monetising Tablet Use
8.1 Impact of Tablets on Network Traffic
8.1.1 Tablet Only Data Traffic Forecasts 2013-2018
8.2 Connected Homes, Shared Data Plans, and Multi Play
8.2.1 Incentives Through Tablet Subsidy

9. Tablet Market SWOT Analysis

10. Conclusions
10.1 Tablet Market Drivers
10.2 Tablet Market Restraints
10.3 Points Emerged from this Research
10.3.1 Global Tablet Market Statistics and Forecasts 2013-2018
10.3.2 Global Tablet Operating System Statistics and Forecasts 2013-2018
10.3.3 Regional Tablet Shipment and Revenue and Forecasts 2013-2018
10.3.4 Global and Regional Tablet Shipment Forecasts by Price Segment 2013-2018

11. Glossary



List of Tables

Table 1.1: Global Tablet Operating System Statistics and Forecasts 2013-2018 (%)
Table 1.2: Report Forecast Structure
Table 2.1: Main Tablet Categories
Table 2.2: Key Differences Between Tablets and E-Book Readers
Table 2.5: Global Tablet, PC and Smartphone Shipment Forecast 2013-2018 (Millions, CAGR %)
Tablet 2.6 Cost Breakdown of a Typical Low Cost Tablet Selling for $250 Retail
Table 3.2: Global Total Tablet Shipment Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 3.4: Global Tablet Shipment Forecast by Price Range 2013-2018 (Millions, AGR %, CAGR %)
Table 3.6: Global Tablet Shipment by Price Range Market Share 2013-2018 (%)
Table 3.9: Global Tablet Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)
Table 4.2: Regional Tablet Market Revenue Forecast Overview 2013-2018 ($ Billions, AGR %, CAGR %)
Table 4.4: Regional Tablet Market Shipment Forecast Overview 2013-2018 (Millions, AGR %, CAGR %)
Table 4.6: North American Tablet Market Revenue Forecast 2013-2018 ($ Billions, AGR %)
Table 4.8: North American Total Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 4.10: North American Tablet Market Shipment Forecast by Price Segment 2013-2018 (Millions, AGR %, CAGR %)
Table 4.12: North American Tablet Shipment Regional Breakdown 2013-2018 (Millions, AGR %, CAGR %)
Table 4.14: North American Tablet Shipment Regional Breakdown 2013-2018 (%)
Table 4.16: Latin American Tablet Market Revenue Forecast 2013-2018 ($ Billions, AGR %)
Table 4.18: Latin American Total Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 4.20: Latin American Tablet Market Shipment Forecast by Price Segment 2013-2018 (Millions, AGR %, CAGR %)
Table 4.22: European Tablet Market Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)
Table 4.24: European Total Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 4.26: European Tablet Market Shipment Forecast by Price Segment 2013-2018 (Millions, AGR %, CAGR %)
Table 4.28: Asia Pacific Tablet Market Revenue Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 4.30: Asia Pacific Total Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 4.32: Asia Pacific Total Tablet Market Shipment Forecast by Price Segment 2013-2018 (Millions, AGR %, CAGR %)
Table 4.34: Middle East and African Tablet Market Revenue Forecast 2013-2018 ($ Billions, AGR %, CAGR %)
Table 4.36: Middle East and African Tablet Market Shipment Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 4.38: Middle East and African Total Tablet Shipment Forecast by Price Segment 2013-2018 (Millions, AGR %, CAGR %)
Table 5.1: Acer Company Information (Revenue, Tablet Sales, HQ, Ticker, IR contact, Website)
Table 5.3: Ainol Company Information (HQ, Ticker, IR Contact, Website)
Table 5.4: Amazon Company Information (Revenue, Market Share %, HQ, Ticker, IR Contact, Website)
Table 5.8: Apple Company Information (Revenue, Market Share %, Tablet sales, HQ, Ticker, IR Contact Website)
Table 5.10: Apple iPad Model Comparison Summary
Table 5.12: Apple iPad Component Suppliers and Manufacturers
Table 5.13: Archos Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.15: Archos Global Revenues 2011-2012 ($ Millions, AGR %)
Table 5.16: Asus Company Information (Revenues, Market Share %, HQ, Ticker, IR Contact, Website)
Table 5.17: Barnes and Noble Company Information (Revenues, Market Share %, HQ, Ticker, IR Contact, Website)
Table 5.18: Blackberry Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.19: Dell Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.20: Fujitsu Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.21: Fujitsu Tablet USPs
Table 5.22: Google Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.26: Hewlett Packard Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.27: Huawei Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.28: Lenovo Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.29: Lenovo Tablet Specifications 2013
Table 5.30: LG Electronics Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.31: Microsoft Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.32: Motorola Mobility Company Information (Revenues, HQ, Ticker, IR Contact, Website)
Table 5.33: Samsung Electronics Company Information (Revenues, Market Share %, HQ, Ticker, IR Contact, Website)
Table 5.35: Global Samsung Tablet Shipment Forecast 2013-2018 (Millions, AGR %, CAGR %)
Table 5.38: Regional Samsung Tablet Shipment Forecast (Millions, AGR %, CAGR %)
Table 5.39: Sony Company Information (Revenue, HQ, Ticker, Website)
Table 5.40: Toshiba Company Information (Revenue, HQ, Ticker, IR Contact Website)
Table 5.41: Other Tablet Manufacturers of Note 2013 (Company, Flagship Tablet, Price Segment, Strategy Summary)
Table 6.5: Key Criteria for Improving Tablet Commerce Interfaces
Table 6.7: Challenges Associated with Enterprise Adoption of Tablets
Table 6.11: Tablet Penetration in Developing Markets Weighed Against ASP 2010-2018 (US $, % Penetration)
Table 7.1: Market Failings and Lessons Learned Through Microsoft's Tablet PC
Table 7.2: Key Factors for Success within Apple's Tablet Business Model
Table 7.3: Cause and Effect of Apple's Stronghold in North America 2013
Table 7.4: Regional Apple Store Locations and Presence 2013 (Country, Store Opening, Number of Stores)
Table 8.2: Global Mobile Data Traffic Forecast 2013-2018 (PB/month, AGR %, CAGR %)
Table 8.6: Global Mobile Data Usage Forecast Tablet vs. Other Devices 2013-2018 (PB/month)
Table 9.1: Tablet Market SWOT Analysis
Table 10.1: Tablet Market Drivers 2013-2018
Table 10.2: Tablet Market Restraints 2013-2018
Table 10.3: Global Tablet Operating System Statistics and Forecasts 2013-2018 (%)



List of Charts

Chart 2.3: Tablet Lifecycle Forecast 1989-2022