WALTHAM, MA -- (MARKET WIRE) -- Jul 12, 2011 -- Advanced Visual Systems Inc. (PINKSHEETS: AVSC) ( http://www.avs.com) has entered into a letter of intent to partner with and invest in VIP Fan Connect LLC ( http://www.vipfanconnect.com), developer of a new software technology that connects advertisers with consumers through celebrities over social media networks including Facebook and Twitter.

Under the planned partnership, VIP Fan Connect software will allow advertisers to target highly specific audiences and automate the delivery and tracking of messages to fans of sports figures, entertainers, musicians and consumer brands. AVS software will provide data visualization to improve the analysis of social media advertising campaigns and optimize future performance based on advanced analytics. The two firms will jointly develop the VIP Fan Connect product.

According to David Murray, CEO of Advanced Visual Systems, "VIP Fan Connect is an exciting business concept that capitalizes on all of the market drivers that AVS has observed through interactions with emerging players in the social media, digital marketing and campaign analytics sectors over the past year. A strategic partnership and investment interest with VIP Fan Connect will allow AVS to participate in the rapid growth potential of these sectors and leverage our twenty years of experience creating data visualization-based solutions for large corporations and software vendors."

The transaction is subject to negotiation of a definitive agreement.

About Advanced Visual Systems Inc.

Advanced Visual Systems develops industry-leading, interactive data visualization software and solutions that help decision makers gain critical insight from all types of information. For additional information visit http://www.avs.com or contact (781) 890-4300 (Boston headquarters) or +44 (0) 1276 804840 (London).

About VIP Fan Connect, LLC

VIP Fan Connect is a digital sports & entertainment agency which specializes in representing celebrities on social media and provides a way for businesses to engage a celebrity to promote their brand, products and/or services through social media. For additional information visit http://www.vipfanconnect.com.

© 2011 Advanced Visual Systems Inc. All rights reserved. Any trademarks referenced in this correspondence are the property of their respective owners. Information from Advanced Visual Systems Inc. may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are inherently uncertain as they are based on current expectations and assumptions concerning future events or future performance of the company. Readers are cautioned not to place undue reliance on these forward-looking statements, which are only predictions and speak only as of the date hereof. In evaluating such statements, prospective investors should review carefully various risks and uncertainties identified in this release and matters set in the company's public filings. These risks and uncertainties could cause the company's actual results to differ materially from those indicated in the forward-looking statements.