Company Continues to Leverage its Service, Parts and Customer-care Brand

• Moparized vehicles will be front and center in each brand exhibit; more than 100 accessories to be on display
• Accessorization Station will feature live demos showcasing installation of Mopar® accessories
• 200 Super S is Mopar's interpretation of new Chrysler 200
• Mopar Ram Runner kit production starts in March

(Photo: http://photos.prnewswire.com/prnh/20110106/DE26045-a )

(Photo: http://photos.prnewswire.com/prnh/20110106/DE26045-b )

(Photo: http://photos.prnewswire.com/prnh/20110106/DE26045-c )

Chrysler Group LLC will show Mopar® versatility at this year's North American International Auto Show in Detroit.

In each brand display for Chrysler, Dodge, Fiat, Jeep® and Ram, a Moparized vehicle will be prominently displayed. In addition, vehicles throughout the exhibit will feature a variety of Mopar performance parts and accessories.

"More than 30 percent of the people who are in the market for a new vehicle are influenced by the breadth and availability of aftermarket accessories," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "With our company's launch of 16 new vehicles, Mopar is coming to the party with a truck-load of accessories that will fit a variety of lifestyles."

In its 48,800 sq.-ft. exhibit on the main floor in the middle of Oakland Hall at Cobo Center, Chrysler Group will feature more than 100 Mopar accessories and performance parts throughout its display of 57 vehicles. Customized vehicles will include the Chrysler 200, Dodge Durango, Fiat 500, Jeep Wrangler Call of Duty: Black Ops Edition, and the Ram Outdoorsman.

Also in the Ram display, Mopar's Ram Runner - which was first shown at the 2010 Jeep Safari in Moab, Utah - will be prominently displayed in the back of a Ram 5500 Chassis Cab race hauler. Since its debut, the Ram Runner video has generated more than 100,000 views on social media sites. Mopar announced today that production for the Ram Runner parts package will begin in March.

In addition to Moparized vehicles, the company will also feature live demos in its Accessorization Station. To show ease of installation, Mopar accessories will be installed on the 2011 Jeep Wrangler Call of Duty: Black Ops Edition.

"Our goal is to show consumers how easy it is to personalize and accessorize their ride," said Gorlier. "And like we did with the introduction of our Mopar Ram Runner, we will gauge reaction to accessories that we plan to offer in the future."

Following is a selection of featured Moparized vehicles that will be on display in the Chrysler Group exhibit:

Mopar Ram Runner

The Mopar Ram Runner, inspired by Baja-style desert racing, is a 4x4 unlike any other Ram. The rigors of off-road racing require large tires, plenty of ground clearance, extreme durability and a sophisticated suspension system capable of withstanding tremendous impact. These features are combined into a package that is stable at speed and rock-solid in the corners. Inspired by trophy trucks, steel front fenders and rear bed-sides are replaced with fiberglass, allowing tremendous suspension articulation with zero interference.

Suspension

Stage 2 Ram Runner Suspension Kit, Part Number (PN): P5155662, Manufacturer's Suggested Retail Price (MSRP): $13,270 (production begins in March)

Stage 1 Pre-Runner Suspension Kit, PN: P5155258, MSRP: $3,129 (not on display vehicle, but currently available through Mopar)

Exterior (production begins in March: fits Stage 1, Stage 2 or available separately)

Front Ram Runner bumper, PN: P5155663, MSRP: $1,250

Tubular tire carrier, PN: P5155664, MSRP: $1,010

Front Ram Runner fenders, PN: P5155665), MSRP: $1,020

Rear Ram Runner fenders, PN: P5155666, MSRP: $1,350

Sport performance hood, PN: 82211065AD, MSRP: $978 (available now)

Cold-air intake system, PN: 77070023, MSRP: $466 (available now)

Cat-back exhaust system, PN: P5155280, MSRP: $1,135

2012 Fiat 500

The Fiat brand marks its return to the North American market with the 2012 Fiat 500 (Cinquecento). With its beautiful Italian styling, timeless functionality, efficient design and innovative technology – the same attributes that made the original version a timeless icon – the new Fiat 500 is relevant for an entirely new generation of drivers.

Following is a list of Mopar accessories that will be featured on the 2012 Fiat 500:

Door-sill guards with 500 logo

Roof/hood decals feature a double-blue stripe

Katzkin leather interior, black with blue accents

Carbon fiber-style hand brake

Carbon fiber-style shift knob with leather boot

Rear window-mount rack

Snowboard carrier

Wheels, black gloss

Chromed exhaust tip

Chromed mirror covers

Chromed fuel door

Chromed grille surround, front and back

Wheel center caps

Key fob cover

Strut tower brace

2011 Jeep Wrangler Call of Duty: Black Ops Edition

The 2011 Jeep Wrangler Call of Duty: Black Ops Edition is based on the Jeep Wrangler Rubicon model and features dark Rubicon wheels in a high-gloss Mineral Gray. The vehicle's exterior color is black and features Call of Duty: Black Ops graphics on the roof and front quarter panels. The vehicle delivers legendary Jeep capability, aggressive 32-inch off-road tires, live axles with locking differentials in the front and rear, and a two-speed transfer case.

Following is a list of Mopar accessories that will be featured on the Jeep Wrangler Call of Duty: Black Ops Edition:

Grab handles with coat hook (2), PN: 82207660AB, MSRP: $33

Warn 9.5ti XP Winch, PN: 82209325AB, MSRP: $1,425

Black door-sill guards, PN: 82210104, MSRP: $25

Slush mats, PN: 82210164AB, MSRP: $48

Tail lamp guards, PN: 82210270AB, MSRP: $132

Skid plate (front axle), PN: P5155353, MSRP: $299

Rock rails, PN: 82210574AC, MSRP: $572

Black fuel-filler door, PN: 82210609, MSRP: $111

Jeep emblem, PN: 82211202, MSRP: $7

Front off-road bumper, PN: P5155352, MSRP: $1,620

2-inch lift kit, PN: P5155207, MSRP: $1,510

Tube doors, PN: B5179635, MSRP: $505

2011 Ram Outdoorsman

The Ram Outdoorsman is specifically designed for hunters, fishermen, campers and boaters. The truck features standard trailer-towing upgrades, interior and exterior lighting enhancements, all-terrain tires, and a rugged exterior appearance.

Following is a list of Mopar accessories that will be featured on the Ram Outdoorsman:

Spray-on bedliner, sales code XMF, $450

20-inch x 9-inch six-spoke polished forged wheels (4), PN: 82211021, MSRP: $2,244

Hood, PN: 82211065AD, MSRP: $978

Tubular side steps, PN: 82211502AE, MSRP: $401

Rambox Holsters (2), PN 822122359, MSRP: $410

Sport utility bars, PN 82211185, MSRP: $260

Bed-mounted cargo basket, PN: TC690MOA, MSRP: $346

Cargo basket net, PN: 82209422AB, MSRP: $44.85

Front Heavy-duty rubber splash guards, PN: 82212017AB, MSRP: $41.65

Rear Heavy-duty rubber splash guards, PN: 82212019AB, MSRP: $35.10

Bed step, PN: 82212091, MSRP: $272

Glovebox lock, PN: 82211490, MSRP: $19.60

Storage bin locks, PN: 82211653, MSRP: $118