DUBLIN — (BUSINESS WIRE) — November 12, 2010 — Research and Markets ( http://www.researchandmarkets.com/research/0ce7b5/location_as_a_serv) has announced the addition of the " Location as a Service (LaaS)" report to their offering.
Location as a Service is a complex derivative of the cloud services concept while being a natural business extension for corporations that have built their operating foundations on GIS, mapping, and navigation.
Additionally, a great number of small companies are enabling Location as a Service (LaaS). Why are they jumping in full-force with VC backing and what are the challenges they will endure?
What will executives need to consider on behalf of their company and customers when evaluating a strategic investment in LaaS?
Methodology
This report elucidates these challenges and considerations in two parts:
Section one presents a holistic review of a Location as a Service solution as viewed through a micro-ecosystem of strategic alliances formed among an LaaS provider, a wireless carrier, several software builders, and industry organizations along with an understanding of several technologies leveraged in the solution development.
Section two covers platform and service variations, then supplies a SWOT analysis of key LaaS vendors.
Results
Collectively, these sections will provide readers a depth and discernment of Location as a Service that can enable incisive vendor selection and stronger strategic partnerships. Additionally, a summary of findings from the SWOT analysis will be presented along with recommendations for success.
Key Topics Covered:
- Location Terminology
- Location as a Service: RESTful in a Cloud
- Cloud Based Computing and Services
- REpresentational State Transfer and REST API
- OneAPI RESTful Location Use Case
- Verizon Wireless Open API Strategy
- LocationLabs Location as a Service Strategy
- Location as a Service Investment Considerations
- Location as a Service Variations in Access
- Location as a Service SWOT Analysis
- LocationLabs
- Loc-Aid
- Simple Geo
- Mixer
- Summary and Recommendations
- Copyrights
- About the Author
- About the Publisher
Companies Mentioned:
- AT&T
- Loc-Aid
- LocationLabs
- Mixer Labs
- NAVTEQ
- Orange
- Placecast Shop Alerts
- Qualcomm
- Rogers
- SimpleGeo
- Sprint
- and much more...
For more information visit http://www.researchandmarkets.com/research/0ce7b5/location_as_a_serv
Contact:
Research and Markets
Laura Wood, Senior Manager,
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