An increasing number of design schools adopt KeyShot in labs and curriculum

Irvine, California, November 4, 2010 - Luxion, the leading developer of advanced rendering and lighting technology and makers of KeyShot, the first realtime ray tracing and global illumination program, today announced that its academic program has found rapid adoption amongst schools and students around the world.

Latest adopters of KeyShot's education program for their computer labs include Art Center College of Art and Design, Savannah College of Art and Design, Arizona State University, University of Notre Dame, and Kendall College or Art and Design.

Phil Renato, associate professor and chair of the Allesee Metals/Jewelry Design Program at Kendall College of Art and Design, has been teaching CAD and rendering for years. He often struggled with the ever increasing complexity of traditional rendering applications. "Once I started using KeyShot I understood that rendering is not an additional step," said Phil Renato. "It is a working process that needs to be seamlessly integrated into the design process itself." Phil Renato, associate professor and chair of the Allesee Metals/Jewelry Design Program at Kendall College of Art and Design, has been teaching CAD and rendering for years. He often struggled with the ever increasing complexity of traditional rendering applications.

"Once I started using KeyShot I understood that rendering is not an additional step," said Phil Renato. "It is a working process that needs to be seamlessly integrated into the design process itself."

Mr. Renato is now introducing KeyShot after the first week rather than the final 3 weeks of each semester as he had done in the past. Being able to run on any Mac or PC without the need for a special graphics card makes it easy to deploy amongst students.

"We conduct regular critiques exclusively in their rendering 'camera'," Mr. Renato continues. "The KeyShot interface and results allow them to concentrate on developing better products."

"We are excited to see that many of the leading design schools are deploying KeyShot," says Dr. Henrik Wann Jensen, Cofounder and Chief Scientist of Luxion. "This will allow instructors to focus on teaching design rather than rendering, thus developing better designers that are well prepared for the real world."

Luxion offers KeyShot to students starting at $95 per year. Schools can adopt KeyShot Pro Floating Lab Packs for 20, 30 or 40 licenses. To learn more about Luxion’s educational program please visit:

www.keyshot.com/store/education.

About Luxion

Luxion specializes in technology advancing state-of-the-art in computer based lightingsimulations. We have expert knowledge in areas related to daylighting (atmospheric scattering), light scattering by materials (BRDF and BSSRDF models), light transport algorithms such as photon mapping, and realtime rendering technology. We develop proprietary applications and libraries for customers in need for software capable of precisely calculating the scattering of light in complex 3D environments.

Press Contacts
Thomas Teger, VP of Marketing Luxion ApS
Email Contact
(714) 931-2498           

KeyShot is a trademark of Luxion ApS. All other names mentioned herein are either trademarks or registered trademarks of their respective owners. 

C) 2010 Luxion ApS. All rights reserved.