Workbook Teaches Skills Necessary to Analyze Business Opportunities Spatially

Redlands, California — September 28, 2010 — Getting to Know Esri Business Analyst, by Fred L. Miller, teaches entrepreneurs how to use a wide range of Business Analyst applications to develop opportunities and serve customers more efficiently. Readers learn by completing fully illustrated, step-by-step exercises based on the growth of a hypothetical startup business, from its conception to its emergence as a national enterprise.

A useful resource for business professionals and business students alike, Getting to Know Esri Business Analyst gives readers the skills to make better business decisions using the tools available in the Business Analyst suite. Data for completing the exercises is available on a DVD that comes packaged with the workbook.

Business Analyst software combines geographic information system (GIS) technology with national business, demographic, consumer spending, and street data, allowing entrepreneurs to quickly analyze business opportunities in their area.

"The premise of Getting to Know Esri Business Analyst is simple: integrated business GIS in general, and Business Analyst in particular, are no longer solely the tools of specialists in large organizations but have evolved into essential information technology resources for enterprises of all types and sizes," Miller says. "The objective of this book is to help business professionals understand and exploit these technologies."

Miller is Thomas Hutchens Distinguished Professor of Marketing and Business GIS in the Department of Management, Marketing, and Business Administration at Murray State University (MSU), Murray, Kentucky. He is also director of MSU's Regensburg Exchange Programs. His teaching and research interests include business GIS, e-commerce, emerging technologies in marketing, and global marketing management. Miller authored the book GIS Tutorial for Marketing (Esri Press, 2007).

Getting to Know Esri Business Analyst (ISBN: 978-1-58948-235-7, 352 pages, $79.95) is available at online retailers worldwide, at www.esri.com/esripress, or by calling 1-800-447-9778. Outside the United States, visit www.esri.com/esripressorders for complete ordering options, or visit www.esri.com/distributors to contact your local Esri distributor. Interested retailers can contact Esri Press book distributor Ingram Publisher Services.

About Esri Press

Esri Press publishes books on GIS, cartography, and the application of spatial analysis to many areas of public and private endeavor including land-use planning, health care, education, business, government, and science. The complete selection of GIS titles from Esri Press can be found on the Web at www.esri.com/esripress.

About Esri

Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at www.esri.com/news.




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