LONDON, June 7, 2010 – Telmap, a market leader in mobile location solutions, providing white-label, fully hosted and managed search, mapping and navigation solutions to mobile operators, today announces the first commercial launch of Telmap5 Mobile Location Companion together with Pelephone, Israel’s pioneers in cellular communication.

Telmap5, an innovative solution for location based services, is the world’s first personalized location companion, accompanying users throughout their on-the-go experience, going beyond in-car and pedestrian navigation. The solution will be known to Pelephone users as “Navigator GPS+” and was fully customized to reflect Pelephone’s brand and spirit.

Navigator GPS+ features several new content layers, enabling users to search for and access up-to-date information from a variety of content providers. Content layers integrations are server-based and can be easily expanded and modified, allowing the addition of endless sources of content without the need to update the client application. Another way for Navigator GPS+ users to explore their surroundings is through Telmap5’s unique widgets carousel that includes a rich library of useful location-enabled widgets for quick and focused access to nearby information.

These are some of the new features and content integrations included in Navigator GPS+:

- WOZZON – a local event guide for extensive events information
- Rest – Israel’s leading restaurant guide
- Golden Pages – Israel’s local yellow pages directory
- Pango widget – allowing in-application, one-click payment for parking through Israel’s most popular cellular parking service
- Traffic on map – presenting in-the-vicinity traffic loads (color-coded for heavy, medium, and light traffic conditions) right on the map
- Hebrew-spoken street names as part of voice instructions –optimizing user experience

Navigator PGS+ is launched across a broad portfolio of devices using a wide range of operating systems such as BlackBerry, Symbian and Java. The service is included in several of Pelephone’s tariff plans and is also available through a monthly subscription option.

“Pelephone is an innovative operator who fully understands the power of location-based services, and successfully leverages it for differentiation, increased customer loyalty and generation of new revenue streams. We are sure that this launch will provide Pelephone users with an upgraded, unique and comprehensive experience serving all their on-the-go needs”, says Oren Nissim, Telmap CEO.

“GPS Navigator is one of Pelephone’s most growing and successful services. The launch is a result of a lot of hard work over many months, leveraging the accumulated experience of both companies in defining customer needs while on-the-go”, says Ziv Kessleman, Head of Products and Value Added Services, Pelephone. “GPS Navigator+ will enable Pelephone to constantly add new content and widgets; and these will be automatically updated on users’ devices. In addition the user experience is now much more interactive, and encourages daily use of the service. GPS Navigator+ also includes a web interface, allowing address search on the Pelephone website and sending the results directly to the user’s device or to other subscribers. We expect that Telmap’s GPS Navigator + will help us achieve the very important milestone: half a million subscribers, by the end of the year”, added Kesselman.