First Indian Production Acquired by Nickelodeon
SAN RAFAEL, Calif., June 22 /PRNewswire-FirstCall/ -- Autodesk, Inc. (NASDAQ: ADSK) today announced that one of India's leading animation studios - BIG Animation, a Reliance ADAG Company - used Autodesk Maya software to animate the magical worlds of the new " Little Krishna" animated series. The company relied on the Autodesk Smoke and Autodesk Flame systems for finishing and final output of the 13-episode program. "Little Krishna" is a joint production between The India Heritage Foundation and BIG Animation, and marks the first time that Nick International (Nickelodeon) has acquired a series produced in India.
"The best animation talent in India has grown up using Autodesk Maya," explained Ashish SK, CEO of BIG Animation. "Since Maya is our 3D platform we're able to recruit the industry's top artists. Maya is our lifeline for production. As well, product interoperability and the excellent support we receive from Autodesk are some of the main reasons we continue to rely on Maya, Smoke and Flame."
A family-friendly entertainment series, "Little Krishna" unfolds the chronicles of a beloved prankster and his metamorphosis into India's legendary heritage character. More than 300 characters are featured in the series. BIG Animation relied on its Maya-centric pipeline to efficiently build, animate and manage the signature characters and detailed scenery that make this program unique.
"Maya software's flexible architecture enabled us to overcome the challenges posed by large amounts of facial animation, secondary cloth and jewelry animation, and complex particle and environmental simulations such as water, fire and tornadoes," continued Ashish SK. "We used Maya nCloth for clothing and the new Maya Muscle system for character rigging. The Geometry Point Cache system also helped reduce time and errors, and allowed lighting artists to work with files that already had surface data incorporated into animations. Python scripting opened up a new level of interactivity, letting us script and develop our own crowd simulation tools."
For "Little Krishna", the design team at BIG Animation thoroughly researched stylistic aspects of the land of 'Vraj' in Northern India, where these stories were situated 5,000 years ago. The team researched backgrounds, art direction, color keys and all other elements, in order to have countless references from which to determine contemporary styling. It was essential to convey not only the endearing nature of Krishna in the physical embodiment of the animated character, but also the authentic colors, flora and fauna of the Vraj region. Every time Krishna plays his flute, his surroundings react and move to the music.
"Smoke and Flame were key finishing tools that allowed us to recreate the vegetation and color palette unique to Vraj," Ashish SK said. "As well, the seamless metadata exchange between Smoke and Final Cut Pro served us well in post-production."
BIG Animation completed the series - from ideation to script to screen - in three and a half years. In this time, the team grew from 45 to 280 people. The series debuted on the Nick Channel in May 2009 and is currently one of the two top-rated children's programs in India.
About Autodesk
Autodesk, Inc., is a world leader in 2D and 3D design software for the manufacturing, building and construction, and media and entertainment markets. Since its introduction of AutoCAD software in 1982, Autodesk has developed the broadest portfolio of state-of-the-art Digital Prototyping solutions to help customers experience their ideas before they are real. Fortune 1000 companies rely on Autodesk for the tools to visualize, simulate and analyze real-world performance early in the design process to save time and money, enhance quality and foster innovation. For additional information about Autodesk, visit www.autodesk.com.
About BIG Animation
BIG Animation (I) Pvt. Ltd., a Reliance Big Entertainment Pvt. Ltd. Group Company, has a 60,000-square-foot, state-of-the-art facility with the first end-to-end quad core studio in Pune. It is on par with the world's leading studios in terms of infrastructure and technology. The studio's objective is to create world-class content catering to both domestic and international markets as an outsourcing vendor; with ancillary emphasis on original content creation. The studio's mantra is "Ideation to script to screen, under one roof". With the right blend of expertise in traditional and modern technical skills, as well as exceptional artistic and managerial abilities, the studio is creating next-generation animation for feature films, DTH, television, gaming and more. The studio has acquired multiple international and domestic awards for its content creation. While setting up distribution strategies for its 3D series "Little Krishna", BIG Animation has also successfully set up a 3D feature film pipeline.
Autodesk, AutoCAD, Flame, Maya and Smoke are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates, in the USA and/or other countries. Python is a registered trademark of Python Software Foundation. All other brand names, product names or trademarks belong to their respective holders. Autodesk reserves the right to alter product offerings and specifications at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.
(C) 2009 Autodesk, Inc. All rights reserved.
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