Thanks
to a new development by GfK GeoMarketing, users of the geomarketing
solutions RegioGraph 10 and DISTRICT 10 can access geomarketing
functionality from directly within the Microsoft Office 2007
applications, Word, Excel and PowerPoint. The 2008 update of RegioGraph
and DISTRICT 10 includes this new plug-in along with a map set of a
European country of choice and purchasing power data for European
countries and regions. RegioGraph 10 is offered as a stand-alone
product or bundled with Microsoft Office 2007 Small Business Edition.
The Office 2007 Plug-In enables users to access RegioGraph and DISTRICT functions via a menu bar in the MS Office Suite applications. For example, after editing a sales structure in Excel, the file can be incorporated into the corresponding DISTRICT project without switching applications or going through a laborious export procedure. By the same token, users can import layer tables from a particular geomarketing project and edit them within Excel. Changes can then be implemented into the corresponding geomarketing project and reflected on the associated maps. Maps created in RegioGraph/DISTRICT can be opened directly within Word, Excel or PowerPoint. All of this is possible without lengthy export/import procedures.
Wolfram
Scholz, GfK GeoMarketing’s managing director, emphasizes the
user-friendliness of this new update: “With the new seamless
integration of RegioGraph 10’s and DISTRICT 10’s functions into the
well-known Microsoft Office applications Word, Excel and PowerPoint,
it’s easier than ever for users to adopt geomarketing as part of their
daily work routines and quickly take advantage of the advantages this
offers.”
2008 update includes the latest map set for a European country of choice
In
addition to a comprehensive array of powerful tools for market analysis
and sales territory planning, RegioGraph 10 and DISTRICT 10 include a
map set for a European country of choice as well as the corresponding
purchasing power data (at GfK regions level). The market data and maps
fit together seamlessly and are ready for use immediately following
installation.
GfK has been calculating purchasing power since 1937. Purchasing power is the acknowledged benchmark for assessing consumer potential based on consumers’ places of residence. Up-to-date maps and market data on potential – such as GfK Purchasing Power – are essential building blocks for business success. Every year there are many administrative changes, such as the recent postcode reform in Italy. It’s vital that companies have access to the latest information on their areas of operation in order to accurately evaluate performance and take appropriate action.
“RegioGraph 10 and DISTRICT 10 offer companies of all sizes comprehensive geomarketing support,” says Scholz. “The 2008 update gives users not only an invaluable basis for planning, but also a powerful and elegant tool in the form of the Office 2007 Plug-In. This new integration of geomarketing functionality into Microsoft’s products allows users to utilize the full scope and potential of RegioGraph 10 and DISTRICT 10.”
About RegioGraph and DISTRICT
GfK
GeoMarketing’s RegioGraph and DISTRICT are Germany’s leading
geomarketing software applications (based on the number of users) for
the visualization and analysis of company and market data on digital
maps. Companies from all branches of trade use these applications for
region-sensitive market analysis and optimization. RegioGraph is ideal
for market analyses and is the program of choice for marketing and
controlling divisions. DISTRICT contains all of RegioGraph’s functions
in addition to specialized tools for sales territory planning.
The 2008 update for RegioGraph 10 and associated Office 2007 Plug-In was the recipient of a distinction in the Initiative Mittelstand prize category of “Knowledge Management” at the 2008 CeBIT. DISTRICT 10 won Initiative Mittelstand’s top prize in the category of “Business Intelligence” at the 2007 CeBIT.
Further information on RegioGraph and DISTRICT 10 can be found at
www.gfk-geomarketing.com/software.
Downloads
Print-quality graphs and illustrations can be downloaded at
>> 
www.gfk-geomarketing.com/update_2008 (approx. 68 KB)
>> 
Download press release
www.gfk-geomarketing.com/press/pdf_pr/update_2008.pdf (approx. 68 KB)
About GfK GeoMarketing
GfK
GeoMarketing is one of Europe’s largest providers of geomarketing
solutions for customers from all branches of trade. Its services
include:
- Consultancy
- Market data
- Digital maps
- Geomarketing software (RegioGraph and DISTRICT)
The GfK GeoMarketing press newsletter is published by:
GfK GeoMarketing GmbH,
Germany
www.gfk-geomarketing.com
Press Information:
Ms. Cornelia Lichtner
Public Relations
Phone +49 (0)7251 / 9295-270
Fax +49 (0)7251 / 9295-290
Email Contact
