Gantcheva will oversee Bluebeam and GoCanvas marketing organizations, driving growth for both brands  

PASADENA, Calif. (February 5, 2025) – Bluebeam, a leading developer of solutions and services for architecture, engineering, and construction (AEC) professionals worldwide welcomed Ema Gantcheva to the organization as Senior Vice President (SVP) of Global Marketing. In this role, she’ll lead a team of global marketers to achieve growth by aligning sales and marketing with a focus on data-driven decision making.  

In her new role, Gantcheva will report to Chief Growth Officer, Build & Construct division for Nemetschek Group, Amit Sangal. Gantcheva will lead marketing for both Bluebeam and GoCanvas, focusing on broadening brand reach and delivering measurable impact throughout the entire customer journey.  

Gantcheva brings a wealth of experience in leading and transforming marketing strategies for high-growth B2B software and SaaS companies. During her tenure at GoCanvas, she redefined marketing as a value-driven, revenue-generating function, fostering a data-centric culture and elevating marketing’s role as a trusted partner to sales, product and customer success teams. 

“Ema’s proven ability to align marketing with cross-functional teams and business objectives will be instrumental in delivering exceptional value to our customers, driving continued growth and success in the years ahead,” said Amit Sanal, Chief Growth Officer for Nemetschek Group Build & Construct. “Her track record of transforming marketing into a data-driven and strategic growth engine aligns perfectly with our vision and we look forward to her contributions.”  

Last year, the Nemetschek Group announced its acquisition of GoCanvas as a part of its Build & Construct division. To learn more about how these complementary technologies create a best-in-class portfolio for the built world, check out the announcement.  

About Bluebeam 

Bluebeam is the leading provider of digital productivity and collaboration solutions for industries that design and build our world. Since 2002, Bluebeam has made desktop, mobile and cloud-based solutions for paperless workflows that improve project communication and streamline processes across the entire project lifecycle. Trusted by over 3 million users in more than 160 countries, Bluebeam’s solutions empower professionals to make their mark, adapt to change, and deliver projects successfully. Headquartered in Pasadena, CA, Bluebeam has offices globally and is part of the Nemetschek Group.