According to the "Top 10 Hot Cities for Domestic Migration during the 2023 Spring Festival" released by Tencent's location big data, as well as the "Favorite Cities for Post-00s Travelers" list released by the Qunar travel platform, Chengdu ranked first in both lists. Data from Ctrip also shows that the booking volume of inbound tourist flights during the 2024 Chinese Spring Festival travel season increased by approximately 819%. In addition to Beijing, Shanghai, Guangzhou, and Shenzhen, Chengdu and Harbin have also performed impressively in inbound tourism, becoming popular destinations for foreign tourists.
"Chinese New Year Chengdu Flavor" has also set off another round of climax on the Internet at home and abroad.
Under the theme of "Experience the Sichuan Flavor Chinese New Year in Chengdu," GoChengdu has meticulously planned and created the "Panda New Year Celebration" global Spring Festival series of events in advance, featuring hashtags such as #Chengdu Celebrations, #Year Of The Dragon, and launching dozens of original bilingual Chinese-style animations, hand-painted posters, New Year greeting videos, "Panda New Year" red envelope covers, and other social and internationally-oriented products. They have engaged in friendly interactions with international sister cities, local government agencies of tourist destinations, tourism organizations, panda fans, and others, continuously attracting domestic and foreign netizens' attention to tourism in Chengdu, creating a tourism boom in Chengdu in 2024.
Statistics show that during the Spring Festival period, GoChengdu ranked first on both Facebook and X platforms among national central city accounts. The "Panda New Year Celebration" global Spring Festival series of events reached a total overseas audience of over 31 million, with a total of 87,000 interactions. The "Sending Good Luck" celebration event program had nearly 20,000 visits, delivering New Year gifts to nearly 300 fans worldwide.
Integrating "Chengdu flavor" into creative short films
"China Year" ignites overseas social media
As the main venue event trailer for the New Year's Eve in Chengdu, the animation "Chinese Dragon, Dancing in Chengdu" adopts a combination of hand-drawn and AI synthesized images, based on the real story of the Huanglongxi Fire Dragon Dance, presenting a unique and distinctive dragon lantern dance show. The video has garnered nearly 100,000 views on domestic platforms, with over 8,000 interactions. On the GoChengdu Facebook platform, it has reached 27,000 views and nearly 800,000 impressions, with overseas Chinese commenting, "With the lanterns lit, this is the true taste of Chengdu's New Year!"
On Lantern Festival day, GoChengdu released the creative short film "Strolling in the December Market Painting," capturing the festive atmosphere of Lantern Festival in Chengdu. The short film creatively uses VR gaming settings to recreate the prosperous scene of the December market in Song Dynasty Chengdu. The protagonist, Xiao Rong, embarks on a magical journey through the ancient and modern December markets, experiencing the fireworks of Chengdu. After the video was released, overseas netizens commented, "The video is very interesting, I didn't know Lantern Festival in China is so lively, I want to visit Chengdu."
From New Year's Eve to the seventh day of the first lunar month, GoChengdu has consecutively released the "New Year in Chengdu" series of intangible cultural heritage hand-drawn posters on domestic and international platforms for eight days. These posters integrate Chengdu sugar paintings, Daoming bamboo weaving, Qionglai porcelain tire bamboo weaving, Chengdu silver flower silk, and other intangible cultural heritage skills, along with elements of the Year of the Dragon and the Spring Festival. On the GoChengdu Facebook platform, the total reach exceeded 4.7 million, with over 30,000 interactions; on the GoChengdu Photo Wall platform, the total reach exceeded 6.6 million, with 5,000 interactions.
Chinese cultural attache Zhang Heqing from the Chinese Embassy in Pakistan, Consul General of China in Osaka, diplomat Ms. Liu Yongfeng, as well as international officials such as the Austrian Consul General in Chengdu and the Chairperson of the Montpellier Foreign Relations Committee, and officials from domestic cities like Fujian, Xinjiang, Guizhou, and Chongqing have praised and shared the posters multiple times. After reposting one of the posters, Cultural Attache Zhang Heqing from the Chinese Embassy in Pakistan called out to GoChengdu, saying, "Follow GoChengdu, and you will learn more about the beauty of China and the flavors of Chengdu!"
Multi-modal display "Bashu Flavor Chinese Year"
"The trend of celebrating the Chinese New Year in Chengdu has become popular
On the eve of the Spring Festival, GoChengdu collaborated with China Global Television Network (CGTN) for a global English live broadcast of the "Shuyan Fu" feast at Dongjiao Memory, which was aired on CGTN's new media client and overseas social media platforms on February 8th. The live broadcast was streamed on 10 domestic and international platforms including CGTN's Weibo, Video Number, English client, Facebook, reaching over 150 million viewers. The live broadcast had nearly ten thousand concurrent viewers across various platforms, attracting interactions and comments from netizens in dozens of countries and regions such as the United States, Italy, Indonesia, Nigeria, and the Philippines who praised, "The Hanfu is so beautiful! Such exquisite and elegant traditional customs!" and expressed well wishes for the Spring Festival.
From February 9th to February 17th, GoChengdu set up topics on various social media platforms overseas, continuously releasing images, videos, and content related to Chengdu's New Year celebrations to keep overseas netizens engaged and interested in Chengdu. Videos such as "One Hundred Thousand People Singing 'Me and My Motherland' Together," "Tianfu New Area Long Screen Light Show," and "Chengdu New Year's Eve Event" posted on the GoChengdu Facebook platform collectively garnered over 200,000 views.
Giant panda Huahua takes the lead
Global Celebration of the Chinese New Year
On the eve of the Spring Festival, GoChengdu, featuring the giant panda Hua Hua as its mascot, collaborated with the traditional Chinese New Year activity of "Dragon Dance" to design WeChat red envelope covers with a "Panda New Year" theme. The red envelope covers received widespread acclaim upon their release, prompting netizens to eagerly request more: "I didn't manage to get one! I really like this design, please release more!" In response to the users' demands, GoChengdu subsequently launched multiple rounds of red envelope covers, accumulating over 100,000+ reads on their WeChat official account.
Meanwhile, GoChengdu created a special program called "Witness" for the Lunar New Year. They released three episodes titled "Consuls in Chengdu: Excitement in Chengdu in 2024," "Officials from Japan, South Korea, and Thailand's National Tourism Bureaus: Experiencing Chinese New Year in Chengdu ," and "New Year Wishes from Foreigners Living in Chengdu ." These videos focused on foreign consuls in Chengdu , officials from tourism bureaus in Japan , South Korea , and Thailand , members of Chengdu -based associations, and university professors who are foreigners living in Chengdu . Using their unique perspectives, they reviewed the development achievements in various fields such as culture, tourism, foreign trade, and education in Chengdu in 2023 and conveyed sincere New Year wishes during this festive season. Currently, the videos have reached a total audience of over 1.27 million and have been viewed by over 40,000 people.
