Map of the Month: Online & brick-and-mortar purchasing power for health & hygiene products, Germany 2020

GfK’s Map of the Month for August illustrates the 2020 regional distribution of purchasing power for health and hygiene products via online and brick-and-mortar retail in Germany.

Per capita consumer potential for health and hygiene products differs both by region and retail channel. Among districts with more than 500,000 residents, the urban district of Munich takes first place in both retail channels, with purchasing power for this product line exceeding the national average by around 30 percent in brick-and-mortar retail and 75 percent in online retail. The urban district of Düsseldorf (+20 percent) and the rural district of Esslingen (+14 percent) take second and third place in brick-and-mortar retail, while these spots go to the urban districts of Hamburg (+46 percent) and Frankfurt am Main (+43 percent) with regard to online retail for this product line.

GfK’s product-line purchasing power for online and brick-and-mortar retail allows retailers and manufacturers to adjust their sales and marketing strategies based on regional consumer preferences.

The map may be freely distributed and reproduced if the following attribution is included: "Illustration: GfK".

Featured Video
Jobs
Principal Engineer for Autodesk at San Francisco, California
Machine Learning Engineer 3D Geometry/ Multi-Modal for Autodesk at San Francisco, California
Senior Principal Software Engineer for Autodesk at San Francisco, California
Mechanical Engineer 2 for Lam Research at Fremont, California
Business Development Manager for Berntsen International, Inc. at Madison, Wisconsin
Senior Principal Mechanical Engineer for General Dynamics Mission Systems at Canonsburg, Pennsylvania
Upcoming Events
Digital Twins 2024 at the Gaylord National Resort & Convention Center in, MD. National Harbor MD - Dec 9 - 11, 2024
Commercial UAV Expo 2025 at Amsterdam Netherlands - Apr 8 - 10, 2025
Commercial UAV Expo 2025 at RAI Amsterdam Amsterdam Netherlands - Apr 8 - 11, 2025
BI2025 - 13th Annual Building Innovation Conference at Ritz-Carlton Tysons Corner McLean VA - May 19 - 21, 2025



© 2024 Internet Business Systems, Inc.
670 Aberdeen Way, Milpitas, CA 95035
+1 (408) 882-6554 — Contact Us, or visit our other sites:
TechJobsCafe - Technical Jobs and Resumes EDACafe - Electronic Design Automation GISCafe - Geographical Information Services  MCADCafe - Mechanical Design and Engineering ShareCG - Share Computer Graphic (CG) Animation, 3D Art and 3D Models
  Privacy PolicyAdvertise