CAMPBELL, Calif., Aug. 7, 2018 /PRNewswire-PRWeb/ -- Skechers China, the Chinese division of the global footwear brand Skechers, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury and consumer goods companies to achieve strategic and operational digital transformation goals.

Skechers, founded in 1992 in the US, is a global leader in the performance and lifestyle footwear industry and sells footwear and accessories for men, women and children in more than 160 countries and territories. To grow business in Asia, Skechers USA and Luen Thai Enterprise co-founded Skechers China in 2007. Skechers China has successfully expanded, and today covers China, SEA and Korea markets.

While Skechers mainly focuses on footwear in the US, its China JV produces a broader range of apparel. Skechers China needed a system to support their diverse product range and widely distributed teams.

"The existing ERP system is footwear-focused, but we needed different functions for our expanding apparel business," explains Jimmy Yam, VP of Apparel & Accessories Division at Skechers China. "Skechers China looked for a new product platform to provide an end-to-end solution and standard operating procedures to support our business strategy and fast growth in emerging markets."

"We wanted a PLM solution that would help us build standards and manage our data flow so we could get a 'single version of the truth' of our end-to-end process from planning, design, product development and production tracking all with the goal of eventually reducing cost as well as improving efficiency," Yam continues. "Effective alignment and collaboration are considered a major challenge of our operation as we have design teams in Korea and China, product development and manufacturing partners in China and other teams in various locations, so it is critical to set up a common platform for all of us to work on."

As Yam says, "We short listed several vendors initially. Over four to five rounds of communication, it was Centric that proved to be outstanding. They are very professional, understand our point of view and respond very quickly. Centric 8 PLM is a great product. It's very agile and user friendly and, as we saw during demonstrations, quite flexible. Centric's word-of-mouth reputation was also an important factor in our decision."

"We're looking forward to seeing the results as we build a platform for product development with Centric," says Yam. "We consider Centric strategic partners, and with Centric's strong R&D and business teams, we hope we can develop solutions together to tackle future challenges."

"From day one, it has been pleasant working with Centric and our partnership with each other is just the beginning," concludes Yam.

"We are very happy to partner with Skechers China," says Chris Groves, President and CEO of Centric Software. "We would like to welcome Skechers China on board, and we're looking forward to working closely with their team to help drive their future growth in China and other markets."

Skechers China ( http://www.skechers.cn)

Skechers sells its footwear in department, specialty and independent stores, as well as through more than 2,650 Skechers retail stores and online at skechers.com. Beyond the United States, Skechers product is available in more than 170 countries and territories through an international network of subsidiaries in Canada, Japan, Europe and Latin America, joint ventures in Asia and the Middle East, and distributors around the world.

Centric Software ( http://www.centricsoftware.com)

From its headquarters in Silicon Valley and offices in trend capitals around the world, Centric Software provides a Digital Transformation Platform for the most prestigious names in fashion, retail, footwear, luxury, outdoor and consumer goods. Centric Visual Innovation Platform (VIP) is a visual, fully digital collection of boards for touch-based devices like iPad, iPhone and large-scale, touch-screen televisions. Centric VIP transforms decision making and automates execution to truly collapse time to market and distance to trend. Centric's flagship product lifecycle management (PLM) platform, Centric 8, delivers enterprise-class merchandise planning, product development, sourcing, business planning, quality, and collection management functionality tailored for fast-moving consumer industries. Centric SMB packages extended PLM including innovative technology and key industry learnings tailored for small businesses.

Centric Software has received multiple industry awards, including the Frost & Sullivan Global Product Differentiation Excellence Award in Retail, Fashion, and Apparel PLM in 2016 and Frost & Sullivan's Global Retail, Fashion, and Apparel PLM Product Differentiation Excellence Award in 2012. Red Herring named Centric to its Top 100 Global list in 2013, 2015, and 2016.

Centric is a registered trademark of Centric Software. All other brands and product names may be trademarks of their respective owners.

Media Contacts:
Centric Software
Americas: Jennifer Forsythe, jforsythe(at)centricsoftware.com
Europe: Kristen Salaun Batby, ksalaun-batby(at)centricsoftware.com
Asia: Lily Dong, lily.dong(at)centricsoftware.com

SOURCE Centric Software