“Wonder beyond Imagination” features the kaleidoscopic possibilities of 3M DI-NOC architectural finishes driven by curiosity.

ST. PAUL, Minn. — (BUSINESS WIRE) — April 17, 2018 — As designers, architects and creative professionals arrive in Milan this week, curious to explore the latest trends in design, 3M will inspire them through “Wonder beyond Imagination” – a multisensory experience featuring 3M DI-NOC architectural finishes, a sustainable design solution to transform spaces and reimagine design possibilities. The installation will take visitors on a wondrous journey, to experience what’s possible through materials and finishes. They will discover how to restyle with imagination, transform without limitations and enhance with elegancy.

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The "Wonder Beyond Imagination" experience at Milan Design Week 2018. (Photo: 3M)

“As designers and architects, everything we create is built on the availability of materials and how they behave,” said Eric Quint, vice president and chief design officer at 3M. “This year we wanted to highlight the freedom and flexibility in design when realized through 3M’s material sciences, the result is endless possibilities inspired by curiosity.”

The palettes of materials, structures and colors that create flexibility in interior designs are important to create inspirational atmospheres. 3MDI-NOC architectural finishes gives greater freedom to transform spaces with impact and is a thoughtful solution for a variety of surfaces. 3M supports designers to create different moods or atmospheres, defining a specific experience in any environment. The 3M DI-NOC finishes are created to enhance design excellence and human comfort while respecting environmental sustainability. Together, we can create design solutions that inspire.

“It’s exciting to be at Milan Design Week showcasing our new collection of 3M DI-NOC 2018 architectural finishes,” said Brian Findlay, vice president and general manager, 3M Commercial Solutions Division. “These decorative films are easy to install and will follow the contours of curved surfaces flawlessly. The new collection introduces matte finishes with an impressive genuine look and feel, that are less vulnerable to fingerprints.”

Visitors from around the world will engage in conversation about wonder and the power it has to impact design. Curiosity is innate – driven with creativity and relevancy, designers can create new solutions that are meaningful.

More than 300,000 visitors are expected to attend Milan Design Week 2018 for inspiration, events and networking. 3M’s “Wonder beyond Imagination” exhibit will be located at the Triennale Design Museum and open to the public April 17-22.

About 3M
At 3M, we apply science in collaborative ways to improve lives daily. With $32 billion in sales, our 91,000 employees connect with customers all around the world. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M or @3MNews.

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