Celebration of iconic brand will continue throughout 2016 with special products and events

BELLEVUE, Wash. — (BUSINESS WIRE) — January 12, 2016 — Pokémon is thrilled to announce that 2016 will be a year-long celebration of the past, present, and future of the 20-year-old brand. First introduced in Japan in 1996 with the video games Pokémon Red and Pokémon Green for the Game Boy system, Pokémon has delighted fans of all ages around the world for two decades. With more than 275 million video games sold worldwide, 21.5 billion TCG cards shipped to 74 countries, and an animated series spanning 18 seasons, Pokémon is one of the most successful entertainment brands in the world.

To kick-start the celebration, The Pokémon Company International announced today that it will air a new ad during Super Bowl 50 on Sunday, February 7, which will encourage fans to Train On. In that spirit, fans are encouraged to share their favorite Pokémon memories on Twitter, Instagram, and YouTube using the hashtag #Pokemon20. On Pokémon Day, February 27, fans can join in on the fun at special events at participating retail locations across the country. More details can be found at Pokemon.com/20. Fans visiting the site throughout the year will find information about monthly Mythical Pokémon distributions, retail events, special products, messages from some of Pokémon’s biggest fans, and the upcoming Pokémon Photo Booth app.

In addition to all of these great ways to celebrate 20 years of Pokémon, there is much more to come in 2016. This spring, Pokkén Tournament ( Pokemon.com/PokkenTournament) for the Wii U console will bring Pokémon to life in a way never seen before: Pokémon battle in direct response to the player’s actions. Pokémon GO ( Pokemon.com/GO), a ground-breaking mobile game that will encourage fans to search far and wide in the real world to discover Pokémon, launches later this year. To coincide with Pokémon Day on February 27, Nintendo will also make some of their best-selling Pokémon amiibo available again, at select retailers only. Fans should be on the lookout for Charizard, Jigglypuff, Greninja, and Lucario to join Pikachu at stores nationwide.

VIDEO GAMES

In a fitting tribute to where it all began, Pokémon Red Version, Pokémon Blue Version, and Pokémon Yellow Version will be released as digital downloads on Nintendo eShop for the Nintendo 3DS family of systems on February 27. Pokémon Red Version and Pokémon Blue Version will also be included in a New Nintendo 3DS bundle. The New Nintendo 3DS Pokémon 20th Anniversary bundle will come with Pokémon Red Version and Pokémon Blue Version pre-installed, two unique cover plates featuring artwork from the original Pokémon Red Version and Pokémon Blue Version game boxes and the Pokémon 20th logo, and a download code for an exclusive Nintendo 3DS Pokémon HOME Menu theme. The commemorative New Nintendo 3DS bundle will be available on February 27 at retail locations.

POKÉMON TCG

Pokémon TCG fans can celebrate 20 years of Pokémon with the Pokémon TCG: Generations expansion ( Pokemon.com/20). This special expansion covers every stage of a Trainer’s journey, from the choice of a first partner Pokémon to the most elite of Trainer battles. Featuring Pikachu, Snorlax, Ninetales-EX, Jolteon-EX, plus Mega Charizard-EX, Mega Blastoise-EX, and Mega Venusaur-EX, the Generations expansion will be available in February. Generations booster packs will be available within specially labeled and designed Pokémon TCG products released as part of the Pokémon 20th celebration, starting with the first Pokémon TCG: Mythical Pokémon Collection coming in late February. A total of 11 Mythical Pokémon Collections will be released throughout 2016, each containing two Generations booster packs. In addition, four Pokémon TCG: Red & Blue Collections focused on the original superstars of the Pokémon world, each containing four Generations booster packs, will be released in 2016.

RETAIL

The celebration continues with special retail events. Four Mythical Pokémon video game character distribution events will take place at participating GameStop locations throughout 2016, with one being distributed each quarter. Fans will need to have Pokémon Omega Ruby, Pokémon Alpha Sapphire, Pokémon X, or Pokémon Y, and a system from the Nintendo 3DS family to receive Mew, Darkrai, Arceus, and Genesect.

On Pokémon Day, February 27, at participating Toys“R”Us locations, fans can receive special foil Pokémon TCG cards featuring Pikachu and Magikarp from the Generations expansion, a Pokémon activity book, and a poster of the original 151 Pokémon, while supplies last. Toys“R”Us will also have an exclusive Generations-themed folio available for purchase to collect the new expansion.

ANIMATION