- Beloved Brand's 35th Anniversary Gets a Fitting Celebration with a Season Full of New Characters, Colorful Storylines and Plenty of Surprises -

SILVER SPRING, Md., May 12, 2015 — (PRNewswire) —  Discovery Family Channel kicks off summer with the premiere of an all-new season of STRAWBERRY SHORTCAKE'S BERRY BITTY ADVENTURES on Saturday, June 20 at 12:30 PM EST/11:30 AM CST, in commemoration of the brand's 35^th anniversary. Season four introduces three new characters—twins Sweet and Sour Grapes, and Apple Dumplin'—in 13 thirty-minute episodes that deliver positive messages of friendship, self-esteem and honesty.  

"Forget the beach – this summer, Berry Bitty City is the destination for fun and fruitful adventures with Strawberry and her girlfriends," said Tom Cosgrove, general manager, Discovery Family Channel. "Delighting audiences of all ages since 1980, STRAWBERRY SHORTCAKE will continue to draw in parents and kids alike with its signature charm, relatable themes and of course, its berry lovable characters."

"We are thrilled to see season four of STRAWBERRY SHORTCAKE'S BERRY BITTY ADVENTURES hit the air on Discovery Family this summer," said Leigh Anne Brodsky, Managing Director of Iconix Entertainment. "Strawberry and the rest of her friends have excited and inspired girls with their adventures for the last three seasons and the girl power trend continues this time around with Sweet and Sour Grapes, who own their own food truck, and world traveler and blogger Apple Dumplin'."

Season four of STRAWBERRY SHORTCAKE'S BERRY BITTY ADVENTURES addresses everything from technology, world travel and storytelling, to cooking, music and fashion. Through the mischief and escapades of Strawberry Shortcake, Lemon Meringue, Raspberry Torte, Orange Blossom, Plum Pudding, Cherry Jam and their new friends Sweet and Sour Grapes and Apple Dumplin', viewers have fun while learning important life lessons on respect, trust, and putting your best foot forward.

The original design of Strawberry Shortcake and her cat, Custard, was created in 1977 by American Greetings' Muriel Fahrion. In addition to the TV series, there have been three Strawberry Shortcake DVD movies released by 20th Century Fox, and a Strawberry Shortcake toy line made by the Bridge Direct. A successful line of apps from Budge Studios have resulted in over 35 million downloads. A full-length feature film, Strawberry Shortcake: The Sweet Dreams Movie, was produced by DiC Entertainment in 2006 and was released on DVD in February 2007.

Now in its third on-air iteration, Strawberry Shortcake first debuted on television in the 1980s, and was relaunched as an animated series from DiC Entertainment in 2003. STRAWBERRY SHORTCAKE'S BERRY BITTY ADVENTURES is produced by Iconix Brand Group, who acquired the rights to the series in February 2015.   

STRAWBERRY SHORTCAKE'S BERRY BITTY ADVENTURES is produced for Discovery Family Channel by Sean Gorman and Ryan Wiesbrock of AG Properties. For Discovery Family Channel, Sarah Davies is vice president of production and development, Tom Cosgrove is general manager, and Henry Schleiff is Group President.

About Discovery Family

Since its debut in October 2014, Discovery Family has marked four consecutive months of month-to-month grown in Prime among household delivery[i], and has grown its viewership by double digits in daytime, attracting children and their parents to Hasbro Studio's popular animation programming, including MY LITTLE PONY, LITTLEST PET SHOP and TRANSFORMERS RESCUE BOTS.

Available in nearly 70 million U.S. homes, Discovery Family is a joint venture of Discovery Communications and Hasbro. The smart entertainment choice for families, Discovery Family offers award-winning children's animation programming in Daytime with the highest-quality, real-world content that appeals to the entire family in the Natural History, Adventure, Animals and Science genres at night.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.

About Iconix:

Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), SHARPER IMAGE (R), UMBRO (R), LEE COOPER (R), ECKO UNLTD. (R), MARC ECKO (R) and STRAWBERRY SHORTCAKE (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), MATERIAL GIRL (R), PEANUTS (R), ED HARDY (R), TRUTH OR DARE (R), BILLIONAIRE BOYS CLUB (R), ICE CREAM (R), MODERN AMUSEMENT (R), BUFFALO (R), NICK GRAHAM (R) and PONY (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments, Iconix manages its brands to drive greater consumer awareness and equity.

Editor's Note:

Season Four – STRAWBERRY SHORTCAKE'S BERRY BITTY ADVENTURES

Log Lines, Episodes 401 and 402

401: Berry Double Trouble– Premieres Sat, June 20 @ 12:30 PM EST (11:30 AM CST)

Lemon and Raspberry hire twins Sweet & Sour to help out in Strawberry's cafe, so Strawberry will have time to appear in an internet fashion contest they are entering.

402: Berry Bitty Adventurer—Premieres Sat, June 27 @ 12:30 PM EST (11:30 AM CST)

Strawberry's world-traveling cousin Apple Dumplin' stops in Berry Bitty City. What starts as a brief visit becomes a series of comical misadventures that ends with Apple finding a new home with Strawberry and her friends.

[i] Source: Nielsen Live+3, NHI Calendar (9/27/10-3/15/15), Time Period Based Dayparts.

 

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SOURCE Discovery Family Channel

Contact:

Discovery Family Channel Katie Grant, Discovery Family Channel, P: 240-662-2707 Email Contact Kristien Brada-Thompson, Priority PR, P: 310-954-1375 x2, E: Email Contact Web: http://www.discoverycommunications.com