GUANGZHOU, China & IRVINE, Calif. — (BUSINESS WIRE) — November 5, 2014 — ZWSOFT, a world leading supplier of advanced CAD/CAM solutions for the manufacturing industry and makers of ZW3D, and Luxion, a leading developer of advanced rendering and lighting technology and maker of KeyShot®, today announced that ZWSOFT has chosen KeyShot as rendering and animation solution for ZW3D CAD/CAM software. This integration supports direct transfer of ZW3D models into KeyShot with a single click, providing ZW3D users access to fast, easy and accurate rendering capabilities.

Partnering with Luxion, ZWSOFT has developed a plugin to provide seamless integration between modeling and rendering, allowing users to open their designs directly in KeyShot from inside the application. Thus, a streamlined workflow is provided to quickly create photorealistic 3D renderings, animations and interactive visuals for communicating concepts, delivering presentations, and creating sales or marketing visuals.

Key Highlights of ZW3D’s KeyShot Integration:

Fast

Simple push of a button in ZW3D can bring designers into rendering environment.

Easy

Rendering in KeyShot doesn’t require much expertise. It can be done through dragging and dropping materials, adjusting lighting, and moving the camera.

Accurate

All KeyShot materials are scientifically accurate and have physical properties based on real world materials. This makes setting up realistic materials extremely easy, foolproof and faster than ever.

“We are very excited about this partnership. It gives our users a powerful toolset for creating amazing images and animations from their designs in minutes,” said Felix Gao, Director of ZW3D Overseas Business. “We’ll bring this further next year by completely incorporating KeyShot capabilities within the ZW3D interface.”

“It has been a pleasure to work with ZWSOFT on this integration,” said Claus Wann Jensen, co-founder and CEO of Luxion. “With the concept to completion workflow in ZW3D, users gain the ability to produce photographic visuals quickly throughout the entire product development cycle while continuing to iterate the design.”

In conjunction with Luxion, ZWSOFT is hosting an international 3D modeling contest from October 15 to November 30, 2014. During this design challenge, designers can receive a free trial of both ZW3D and KeyShot.

For more information about ZW3D CAD/CAM, please click here or visit ZWSOFT on Facebook. For more information on KeyShot, please visit keyshot.com or visit Luxion on Facebook.

About Luxion

Luxion specializes in technology advancing, state of the art, computer-based lighting simulations. KeyShot is an application built on Luxion's production-proven interactive real-time ray tracing and global illumination technology that breaks down the complexity of creating photographic images from 3D models.

About ZW3D CAD/CAM

ZW3D, an integrated CAD/CAM solution designed for the complete product development process, features the fastest kernel for Solid-surface Hybrid Modeling, non-solid mold parting and smart CNC Machining tactics from 2 axis to 5 axis. It brings customers endless benefits such as reduced costs, optimized design workflow and improved efficiency.

KeyShot is a registered trademark of Luxion ApS.