Analyse sales trends, optimise territories and more with digital maps 

22 May 2014 ---- The latest spatial data for Business Intelligence used in applications such as Microsoft SQL Server and Oracle Business Intelligence Enterprise Edition, is now available at allmapdata.com.

Spatial data gives you the tools to visualise, analyse and scrutinise your business and operation. Uses range from targeting new customers and identifying where to focus marketing initiatives, to optimising territories for maintenance engineers.

Geocoding your customers (placing them on the map) helps you to understand where they are located, how many there are and how densely together they are grouped. This information can then be used for further analytical work such as assigning them to the most efficient service centre, adding them to a sales territory or deciding that it is uneconomical to serve them at all.

Business Intelligence systems tend to work in a different way to more traditional GIS (Geographic Information Systems), so allmapdata.com hosts a range of international datasets that have been tailored to work with SQL Server and other Business Intelligence installations. These products include detailed, street-level maps, postcode information (for placing your data on the map), boundaries and more.

To better leverage SQL Server functionality allmapdata.com has recently added ForGIS Boundaries which contains sector, district and area postcode boundaries for the UK optimised for Business Intelligence work. The boundaries are ideal for territory management work such as sales’ patches or an engineer’s area, creating thematic (shaded) maps to highlight areas of interest and for identifying how many points lie within an area (e.g. how many customers or competitors are within a particular postcode area or territory created from the boundaries).

Spatial functionality can be accessed directly from within SQL Server or via the SQL Server Reporting Services. allmapdata.com provides your data in BAK file format with spatial indexing or in a shape file, making data import a straightforward process.

For more information on the products formatted for use in SQL Server and other Business Intelligence tools, visit allmapdata.com or call us on +44 (0)20 8568 7000 and ask to speak to a member of the data sales team.

About MapMechanics

MapMechanics has been providing innovative solutions in sales and marketing, digital mapping, geographic analysis and logistics planning for over twenty five years.

• MapMechanics distributes a wide range of data products including AA, HERE and Ordnance Survey digital mapping, as well as leading business and demographic datasets from many sources throughout the world. This data is listed on MapMechanics’ intuitive new transactional data web site, www.allmapdata.com, which is probably the most extensive and up-to-date listing of its kind in Britain.
• MapMechanics is a distributor of the Geoconcept geographic information system, which is used extensively in a diverse range of fields such as depot planning, retail planning, marketing, healthcare, environmental planning and management, transport and logistics, site selection and territory allocation, telematics and command and control applications, policing and broadcasting, and central and local government.
• MapMechanics develops, supplies and supports TruckStops, one of the world’s best-established routing and scheduling solutions, and its portfolio includes a wide range of optimisation solutions. Examples include specialist systems for optimising transport of full or part loads, for servicing a high density of calls on the same streets and for optimising use of pallet networks.
• MapMechanics also uses digital map-based technologies to offer an extensive range of Web, desktop, paper and component solutions for a variety of business applications, from atlas production to business analysis, site selection, customer profiling and vehicle routing and scheduling.

Backing up its extensive product range, MapMechanics offers a comprehensive service of implementation support and training.


Contact:

Katy McKenna
MapMechanics
Canal Court, 155 High Street,
Brentford, London, TW8 8JA
Tel: +44 (020) 8568 7000
Fax:+44 (020) 8568 7400
Email: katy.mckenna@mapmechanics.com
Web: www.allmapdata.com