App Provides Retail and Real Estate Professionals with Instant Access to Important Demographic and Market Data

REDLANDS, Calif., May 2, 2012 — (PRNewswire) — Retail and commercial real estate professionals using Android smartphones can now access demographic data anywhere with the Esri Business Analyst Online (BAO) application. The application is designed for anyone who needs access to population and consumer marketing data on the go.

The BAO application enables users to access up-to-date facts on demographics, lifestyle, and consumer spending for any region in the United States. With it, users can compare any address with another or with the county, state, or United States and analyze an area within one mile of a prospective location. Unlike traditional market research, users can quickly compare and contrast regional information with the regional average and show that data to clients in the field. Reports created in the mobile BAO application can also be e-mailed to share with a broader audience. More extensive data, capabilities, and reports are available through the application with a subscription to the BAO web application.

The BAO application is free and can be downloaded directly from Android Marketplace.

To learn more, visit esri.com/BAOapp.

About Esri
Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS technology, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of web and enterprise servers, provide the backbone for the world's mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at esri.com/news.

Copyright © 2012 Esri. All rights reserved. Esri, Business Analyst Online, BAO, the Esri globe logo, esri.com, and @esri.com are trademarks, service marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products or services mentioned herein may be trademarks, service marks, or registered marks of their respective mark owners.

SOURCE Esri

Contact:

Esri Matt DeMeritt, Esri Phone: +1-909-793-2853, extension 1-2930 Email Contact Web: http://www.esri.com