SAP CRM rapid-deployment solution delivered via HP Enterprise Services’ cloud platform enables increased availability, speed of business information

PALO ALTO, Calif. & NEWTOWN SQUARE, Pa. — (BUSINESS WIRE) — October 5, 2011 — HP (NYSE: HPQ) and SAP AG (NYSE: SAP) today announced an agreement for HP Enterprise Services to provide cloud-based delivery of SAP® applications that enable enterprises to deploy applications in a scalable and affordable manner.

The combination of these solutions will empower enterprise customers to dramatically increase the availability and speed of business information, leading to faster and more insightful decision making.

The first SAP application to be delivered by HP Enterprise Services via its cloud platform is the SAP® Customer Relationship Management (SAP CRM) rapid-deployment solution, which can enhance the productivity of enterprise sales, marketing and service professionals.

Delivered via HP Enterprise Services’ commercial data centers around the globe, the SAP CRM rapid-deployment solution brings together software and services that provide essential CRM functionality, quickly and affordably, while helping clients reduce risk. Clients are provided secure processing capacity – with security and privacy policies that can rapidly adjust to meet each client’s specific needs.

HP bundles the necessary infrastructure, platform and application services in an as-a-service model, enabling clients to pay on a per-seat basis for what they need to run the applications and processes.

“Cloud delivery models are becoming a top priority for clients due to their quick deployments, cost-effectiveness and overall flexibility,” said Eric Clark, vice president, Enterprise Application Services, HP Enterprise Services. “In collaboration with SAP, HP is empowering clients to dramatically increase the availability and speed of business information via the cloud, paving a flexible path toward future growth.”

By accessing SAP CRM and subsequent applications in the cloud, enterprises can benefit from easier and faster deployments. SAP Rapid Deployment solutions offer enterprises a ready-to-use combination of software, predefined services and preconfigured content at a fixed price. These solutions can be deployed much more quickly than traditional methods – often in as little as eight weeks.

“SAP is committed to providing customers flexibility in software deployment options and innovations in cloud computing,” said Kevin Ichhpurani, senior vice president, Ecosystem and Channels, SAP. “Through expanded cloud delivery options via HP, we can provide global users with secure, reliable access to essential business applications while helping companies contain hardware and management costs.”

HP is an SAP-certified global provider of cloud services, application management services and hosting services, providing high-quality standards for cloud-based delivery of SAP applications. Offering the SAP CRM rapid-deployment solution as a cloud-based offering broadens the 20-year relationship between SAP – a member of the HP Agility Alliance – and HP.

The Agility Alliance is HP Enterprise Services’ premiere partner program, bringing together industry-leading technology providers to build and deliver comprehensive IT solutions.

HP services help businesses and governments in their pursuit of an Instant-On Enterprise. In a world of continuous connectivity, the Instant-On Enterprise embeds technology in everything it does to serve customers, employees, partners and citizens with whatever they need, instantly.

HP’s premier client event, HP DISCOVER, takes place Nov. 29 - Dec. 1 in Vienna, Austria. The event showcases how organizations can get started on their Instant-On Enterprise journeys.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 172,000 customers (includes customers from the acquisition of Sybase) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP is available at http://www.hp.com.

SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.