geothinQ Rebrands to Latapult, Reflecting Company’s Mission to Empower GIS Data Use for Decision-Making
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geothinQ Rebrands to Latapult, Reflecting Company’s Mission to Empower GIS Data Use for Decision-Making

Savannah, Georgia, April 25, 2024 (GLOBE NEWSWIRE) -- geothinQ, a premier geographic information system (GIS) platform that powers data-validated, location-smart business decisions, today announced its rebrand as Latapult. This extensive rebrand supports the company’s move into a new age of dynamic mapping and cross-functional collaboration.

Latapult’s enhanced platform and revamped website will further empower business leaders to use GIS data for decision-making.

“Our new name and look symbolize our commitment to innovation and excellence in geospatial technology,” said Christopher Nichols, general manager of Latapult. “At Latapult, we are dedicated to offering the most comprehensive land data and top-notch collaboration tools to power decision-making. Our technology is the future of site selection and evaluation.”

In addition to a new name and expanded vision, Latapult also launched a new website that delivers an enhanced user experience and navigation capabilities, renewing its promise to be a powerful ally that clients can trust when making location-smart decisions. Latapult platform enhancements and features include:

Over the past eight years, Latapult has continuously enhanced and expanded its GIS data layers and capabilities to improve the way clients understand land. This work has allowed the company to speed up land research by 50x, saving each client thousands of dollars in money and resources – which is why many use the platform daily and take it wherever they go. “Latapult's information is more detailed and updated than other GIS information. I can do things in Latapult in 10 minutes that used to take hours,” said Latapult client Hillary Shipley, Principal at Colliers International.

Latapult is a trusted GIS partner to over 300 businesses nationwide that span a variety of industries ranging from renewable energy and utilities to homebuilding and residential development. The new brand signifies a refreshed purpose while honoring the company's heritage: to empower land developers, site selectors, property analysts, and other professionals to use GIS data for decision-making.

To learn more about Latapult's capabilities, visit www.Latapult.com.

About Latapult

Latapult is a premier Geographic Information System (GIS) platform that powers data-validated, location-smart business decisions with collaborative, dynamic mapping. Backed by GIS experts with roots in geospatial data analysis, Latapult is a trusted partner, helping professionals across industries complete successful projects through collaborative tools and deep insights. For more information on Latapult, visit latapult.com and follow the company on X, LinkedIn and Facebook.


Kendall Kosek
Alloy, on behalf of Latapult
geothinQ@alloycrew.com