Backlight’s Commitment to Bringing Creative Visions to Life to Be Showcased at the 50th Annual SIGGRAPH Conference
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Backlight’s Commitment to Bringing Creative Visions to Life to Be Showcased at the 50th Annual SIGGRAPH Conference

Backlight Creative Product Lines—iconik, ftrack, cineSync, and Gem—will be at Booth #114

BOSTON — (BUSINESS WIRE) — July 25, 2023 — Global media and entertainment technology company, Backlight, has introduced several new features and workflow integrations across its creative-centric product lines in time for the 50th annual SIGGRAPH conference on computer graphics and interactive techniques. Backlight’s award-winning solutions—media management and collaboration platform iconik, video game narrative management solution Backlight Gem, and production tracking and review tools ftrack Studio, ftrack Review, and cineSync—will all be available for demo at SIGGRAPH taking place in Los Angeles on August 5-10.

“Backlight’s solutions for creatives deliver the power, efficiency, and depth needed to keep inspiration flowing,” said Mike Green, CEO of Backlight Creative, the division of Backlight that provides software solutions for secure and efficient media management, production tracking, and creative collaboration. “With each new update, we increase user efficiency and organization and reduce the friction that comes from managing resources across different platforms enabling our customers to achieve their creative potential and deliver their media projects on time and within budget.”

New Powerful Tools to Centralize Content from iconik

Backlight has introduced a number of enhancements for iconik that allow its users to extend the media management platform as their central hub for managing content – both internally and externally.

First of Its Kind REST API for Narrative Game Development with Backlight Gem

Now it is easier than ever for game developers working on complex, branching stories to tie their narratives into the game development process with Backlight Gem’s REST API.

Smoother, More Efficient Workflow with cineSync 5

The most recent cineSync 5 release is stacked with features that are designed to deliver flexibility and productivity, including working more easily between broadcast and film color spaces.

Improved Workflows with ftrack Studio

The July 2023 release of ftrack Studio elevates user experience with several new features and updates designed to make workflows more intuitive and seamless.

Richer Collaboration with ftrack Review

Backlight has introduced several new updates to its media review functionality in both ftrack Review and ftrack Studio, designed to enhance collaboration and feedback workflows. The updates come with many upgrades to the ftrack media review experience that promote efficiency and facilitate better collaborative processes.

To book a demo or meeting with Backlight, register here and visit us at booth #114.

About Backlight
Backlight is a global media technology company that dramatically improves every stage of the video and entertainment content lifecycle - from creation through monetization. Backed by $200M in funding from PSG, Backlight has acquired six leading media software companies since launching in 2021. Video-forward organizations solve their mission-critical business and operational challenges by partnering with Backlight’s two divisions: Backlight Creative and Backlight Streaming. Backlight Creative provides award-winning software solutions for secure and efficient media management, production tracking, and creative collaboration, including iconik, ftrack, Gem, and Celtx. Backlight Streaming provides cloud-based OTT video streaming, content management, media production, hyperdistribution, and monetization software, including Zype and Wildmoka, to the world’s most innovative publishers and broadcasters. For more information, visit backlight.co.


 

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Contact:

Bubble Agency for Backlight | Casey Love | Email Contact
Backlight Media Relations | Email Contact