Drawing a Blank: Americans Have "No Clue" What Computer Memory Is
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Drawing a Blank: Americans Have "No Clue" What Computer Memory Is

New research from Crucial.com explores computer misconceptions and missed opportunities to save time and money with quick upgrade

BOISE, Idaho, Aug. 31, 2015 — (PRNewswire) —  Despite more than half of Americans believing they're ahead of or aligned with current tech trends, nearly 75 percent have "no idea" what computer memory is, according to a new study by GMI Research. The irony in these findings: Slow and poor-performing PCs and Macs that have put 62 percent of Americans in a bad mood and made 93 percent of millennials experience "computer rage," can often be easily improved by installing a memory (DRAM) upgrade. Exploring Americans' technological aptitudes, the independent research commissioned by Crucial.com aims to help Americans understand how a computer memory upgrade can help save time and money in the long run. Detailed findings from the research include:

Memory Misconceptions

The Five Minute Upgrade

Gender/Generations

Opportunity to Upgrade & Save Money

"We rely so heavily on our devices to maintain our productivity levels and time management that in times of frustration we often forget that our devices rely on us, too, to stay functional and efficient," said Crucial.com Marketing Manager Ed Walker. "A memory upgrade is a simple solution. It can be done in less than 5 minutes, costs around $50 (potentially saving hundreds to thousands of dollars on buying a new device) and helps shave off hours of time waiting for a slow computer to load."

For additional information about Crucial or computer memory upgrades, please visit  Crucial.com.

Research findings are based on a survey conducted in the US in April 2015, which polled 1,000 adults aged 18-65 about their tech aptitude. The survey was completed through GMI's Global Test Market double opted in panelists who have registered to participate in online surveys. Respondents who were invited to participate in this survey were split equally on gender. Differential sampling was done to account for response rate differences by demographics. Quotas were also set in the survey to ensure that over representation of the age and gender groups involved did not occur.

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About Crucial 
Crucial is a global brand of Micron Technology, Inc. Crucial products include award-winning solid state drives (SSDs) and memory upgrades (DRAM) for more than 100,000 desktops, laptops, servers, workstations, and other systems. Crucial products are available worldwide at leading retail and e-tail stores, commercial resellers, and system integrators that can be found at  www.crucialproducts.com. For more information or support, visit  www.crucial.com.

About Micron 
Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit  www.micron.com

©2015 Micron Technology, Inc. All rights reserved. Information is subject to change without notice. Micron and the Micron logo are registered trademarks of Micron Technology, Inc. Crucial and the Crucial logo are trademarks or registered trademarks of Micron Technology, Inc. All other trademarks and service are the property of their respective owners. Neither Crucial nor Micron Technology is responsible for omissions or errors in typography or photography.

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SOURCE Micron Technology, Inc.

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Micron Technology, Inc.
Crucial
GMI Research
Web: http://www.micron.com